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Wed July 2, 2014
Where do auto museums flourish? Surprisingly, not in Michigan
There are many different auto museums – some dedicated to displaying cars with unique engineering and designs, and others dedicated to displaying the automobile’s impact on society.
Michigan's auto museums have had little success. Flint’s "Autoworld" theme park closed two years after opening, and the Walter P. Chrysler Museum closed its doors recently.
Europe has had a different experience.
Autostadt, which means “auto city” in German, is in Wolfsburg, Germany. It averages about two million visitors per year. BMW and Porsche also have notable museums in Germany.
Why do auto museums in Europe succeed, while those in the auto capital of the world have not?
“Europeans seem to have such a deep bond with their vehicles,” says Paul Eisenstein, publisher of The Detroit Bureau. “They are seemingly more interested in the mechanicals and what have you. They have a tendency to be drawn to automotive exhibits, museums, parks, and everything at a much greater rate than Americans are.”
*Listen to our interview with Eisenstein at 3 p.m. today. We'll post the audio for that interview here around 4:30 p.m.