Stateside
4:25 pm
Wed March 12, 2014

Why this guy is pitching Detroit at SXSW festival in Austin

The South by Southwest festival is happening right now in Austin, Texas. It's where the cutting edge of music, technology and new thinking all come together.

And that's where our next guest has been busy pitching Detroit to all those creative entrepreneurs. Earlier this week, he hosted a session called "We're Moving to Detroit, and So Should You."

Iain Lanivich is the digital creative director of Lowe Campbell Ewald, and he joins us from Austin.

Listen to the full interview above.