Offbeat
11:17 am
Thu January 5, 2012

Will.I.Am announces new car company on Tonight Show

The front man for the pop music group the Black Eyed Peas, William James Adams, Jr., more commonly known as Will.I.Am, announced that he will start a car company in East Los Angeles, the neighborhood he grew up in.

"I invested my money in building my own vehicle, because I want to bring jobs to the ghetto that I come from, so why not invest like I invested in making a demo to start the Black Eyed Peas," said Adams.

He's not building a car from the ground up - more like modifying a car with existing Chrysler parts.

Here he is announcing the new venture, IAMAUTO, on the Tonight Show (apologies if you have to suffer through a commercial):

Jalopnik, the Gawker website of the automotive world, didn't take the announcement too well.

Here's what Matt Hardigree wrote in his post "Will.I.Am Launches Crappy Car Company":

I didn't watch Leno last night, so all of this is coming via one online report attached to this picture. I'd like to think it's a hoax but it's so bad it seems like it could credibly be a BEP byproduct.

The vehicle will be built using "OEM parts from Chrysler" with a Beats by Dr. Dre audio system. Given he drives a Chrysler 300 in his new video it's likely this is the basis for the car. Lord help us if it's a Chrysler 200.

Will.I.Am wants Leno to test drive the car when it comes out.

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