The front man for the pop music group the Black Eyed Peas, William James Adams, Jr., more commonly known as Will.I.Am, announced that he will start a car company in East Los Angeles, the neighborhood he grew up in.
"I invested my money in building my own vehicle, because I want to bring jobs to the ghetto that I come from, so why not invest like I invested in making a demo to start the Black Eyed Peas," said Adams.
He's not building a car from the ground up - more like modifying a car with existing Chrysler parts.
Here he is announcing the new venture, IAMAUTO, on the Tonight Show (apologies if you have to suffer through a commercial):
Jalopnik, the Gawker website of the automotive world, didn't take the announcement too well.
Here's what Matt Hardigree wrote in his post "Will.I.Am Launches Crappy Car Company":
I didn't watch Leno last night, so all of this is coming via one online report attached to this picture. I'd like to think it's a hoax but it's so bad it seems like it could credibly be a BEP byproduct.
The vehicle will be built using "OEM parts from Chrysler" with a Beats by Dr. Dre audio system. Given he drives a Chrysler 300 in his new video it's likely this is the basis for the car. Lord help us if it's a Chrysler 200.
Will.I.Am wants Leno to test drive the car when it comes out.