Online shopping for groceries and consumer packaged goods is lagging way behind other forms of online shopping.
Amitabh Sinha is a professor of technology and operations at the Ross School of Business at the University of Michigan. He’s been studying e-commerce of groceries, and he thinks grocery chains and retailers that don't get onboard with e-commerce could go the way of Circuit City or Borders.
Sinha says e-commerce technology is advancing at a rate that makes it impossible for retailers and grocery chains to ignore.
Listen above to our conversation with Amitabh Sinha.