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You're not alone, billboard tells nonreligious

Oct 6, 2013
Center for Inquiry

A billboard alongside a highway in western Michigan is spreading the message that religion is something people can live without.

The billboard went up Monday and is to remain in place through Oct. 27 along U.S.-131 in the Grand Rapids suburb of Wyoming.

It's sponsored by the Center for Inquiry and carries the message "Millions of Americans are living happily without religion."

Courtesy: Michigan State University

Michigan State University researchers may have developed a model to help advertisers figure out where to put their dollars. They say that's critical in an environment where people now view TV while using smart phones, laptops or tablets.

Chen Lin is a marketing professor at MSU who helped develop the model. She says with a little information, it can predict consumer behavior with up to 97% accuracy.  “If you give me the demographics and the media consumption habits for your consumers, I can predict exactly where you should allocate your firm resources.”