African-American

Stateside
6:32 pm
Wed June 11, 2014

Why were Detroit smokers in the 1970s so loyal to Kool cigarettes?

Credit User: Goodiez / flickr

 

Why is it that one product will resonate with a group of consumers, while a similar one just can't quite catch on?

It's the sort of dilemma you can imagine Don Draper and Peggy Olson trying to figure out in an episode of "Mad Men."

Turns out, it was a dilemma for a major tobacco company: trying to figure out why Detroit smokers were so loyal to the competition – in this case, Kool cigarettes in the 1970s.

Steve Neavling is an investigative journalist who looked into this bit of tobacco history for Motor City Muckraker.

*Listen to the full interview above.

Arts & Culture
7:00 am
Mon March 31, 2014

How diversity can help Michigan arts organizations

Gabriela Frank
Credit sphinxmusic.org

Gabriela Frank is probably not what comes to mind when you think of a contemporary classical music composer.  For starters, she considers herself a hippie.

“I was born in the 1970s in Berkeley, California, during the Vietnam protests," says Frank. "My dad was a nice Jewish boy from the Bronx who married a Peruvian woman from the coast. I’m also a woman and I have a hearing loss, so technically I’m disabled as well.”

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