General Motors is stepping up its advertising budget for major sporting events. GM says it has reached a deal with NBC to be the exclusive domestic automotive advertiser during the 2012 London Olympics.
General Motors invested heavily in Olympic advertising in the past, but that spending dipped as the automaker has struggled in recent years. That reduced spending also included the Super Bowl.
The 2011 North American International Auto Show is in a decidedly upbeat mood.
After two years of somber shows, automakers are rolling out new products and showcasing an unusual level of variety and innovation. And they're bullish about how consumers will respond to all those new choices.
Chrysler might be the poster child for the resurgent feeling at this year’s show.
Last year, the automaker barely had a presence, and Chrysler Brand President Olivier Francois remembered how that felt.
Today president of GM North America, Mark Reuss spoke with Michigan Radio's All Things Considered Host, Jennifer White.
The Chevy Volt won the "Car of the Year Award" at the Detroit Auto Show. White asked Reuss why the auto company has put so much into the development of the Volt.
"If you look at the electric and hybrid car piece of the industry, it's been steadily gaining in popularity as time goes on. But what does it take to go beyond hybrid? To go beyond the traditional electric car and produce something that really has an exteded range with the gasoline and the battery on board, so you don't have to worry about an electric engine on board?"
Reuss said they accomplished that with the development of the Volt, and that GM remained focused on the Volt through some rough times.
When asked about the prospects for the new car market, Reuss was upbeat because he says there are a lot of people driving older cars, so there's "pent up demand" for new cars:
"And the reason why I say this is because if you look at the cost to operate some of the newer vehicles from a fuel efficiency standpoint, they're much, much lower than some of the vehicles these people are forced to hang onto."
Reuss said, in the past, the company has been good at engineering and building trucks and some of the "truck variants," but today they're re-focusing their efforts on smaller cars:
"We have refocused with the launch of things like the Volt, and the Sonic for Chevrolet, and then the Verano for Buick. We've really refocused our efforts into excellence in the small and compact car markets. And you're going to see those as really good alternatives in the market as we go forward."
Reuss was asked how he views the automotive industry today. Here's his response:
A new report says repealing the federal health care law will cost Michigan consumers and small businesses a lot of money.
PIRGIM, the consumer advocacy group that issued the report, says individuals could see their premiums go up by 20% by 2016 if the repeal goes through. The repeal would also increase the cost of offering employer-based health insurance over the long term by more than $3,000 a year.
Meghan Hess is with PIRGIM. She says rolling back the law "would also terminate the establishment or expansion of over 184 community health centers across the state, and these community health centers help fill gaps in access to care, giving more people the ability to seek preventive care instead of going to the emergency room."
Here's a video of Carl Brower, editor-at-large of Edmunds.com talking about the Chevy Volt winning the "Car of the Year Award."
Update: 10:11 a.m.:
Michigan Radio's Steve Carmody spoke with Edmunds.com editor-at-large, Carl Brower. Brower headed the jury of auto industry journalists who picked the Volt. Brower said:
"I think the Volt represents not only a break from traditional drive train technology, but a break from the manufacturing image. It's a hybrid plus. It's beyond a hybrid. And I don't know how many people would have believed that a big domestic auto maker like GM could pull this off a few years ago."
Finalists for the car award were the Volt, Hyundai Sonata and Nissan Leaf. Truck finalists were the Dodge Durango, the Explorer and Jeep Grand Cherokee. Forty-nine auto journalists from the U.S. and Canada made the picks. The vehicles are judged on innovation, design, safety, handling, driver satisfaction and value.
The NAIAS opened this morning for media previews. The show is open to the public on Saturday and runs through January 23rd.
Ford Motor Co. on Monday is expected to announce it will hire 7,000 workers in the U.S. over the next two years, according to a person familiar with the matter. Ford President of the Americas Mark Fields is expected to confirm the news at the auto maker's presentation before the North American International Auto Show in Detroit, this person said.
The North American International Auto Show begins this week in Detroit. It opens to the public on Saturday and runs through January 23rd. The media, however, get a preview of the show beginning today. It's the biggest annual media event in the state as thousands of journalists from around the world travel here to cover the show.
Michigan Radio's Tracy Samilton gave us a preview:
The auto industry had two bad years in 2009 and 2010, and so did one of its biggest shows: the North American International Auto Show. Some car companies like Porsche didn't even have displays. But, Porsche is back, and so are some of the traditional glitz and optimism. Baron Meade, Chairman of the show, said, "I would set the stage of this show as the start of the next real Golden Age of the Automobile."
Michigan Radio's Tracy Samilton, Sarah Hulett, Sarah Cweik and Steve Carmody will all be reporting from the show throughout the next couple of weeks.
Toyota Motor Corporation has launched a new $50-million dollar safety research center in Ann Arbor, as the company seeks to recover from last year’s massive recalls of millions of cars.
The money will pay for research on ways to reduce driver distraction, and better protect the most vulnerable passengers including children. Chuck Gulash is senior executive engineer at Toyota Technical Center in Ann Arbor.
Michigan and several other states have had to borrow money from the federal government to pay for unemployment benefits. And now, the federal government wants states to repay.
Unemployment benefits are funded by Michigan businesses through a payroll tax. When the recession caused the state’s unemployment rate to skyrocket (as high as 15% at one point), the state had to borrow more than $3.8 billion to pay jobless benefits.
The winner of the coveted North American Car and Truck of the Year Award will be announced Monday morning at the North American International Auto Show.
The awards are unique in the United States because -- instead of being given by a single media outlet -- they are awarded by a coalition of automotive journalists from the United States and Canada who represent magazines, television, radio, newspapers and web sites.
The finalists for North American Car of the Year are:
The West Michigan job losses are part of a total of 371 jobs being eliminated by the telecommunications giant in Michigan, said Ryan Letts, president of the Communications Workers of America Local 4034.
Letts is quoted as saying they saw the job cuts coming because the telecommunications industry is changing:
Automakers are getting ready for the big auto show in Detroit next week, but before they land there, many leaders in the auto industry are attending the Consumer Electronics Show (CES) in Las Vegas.
The show started today and will run through the 9th. Organizers says it's "the world's largest consumer technology tradeshow."
CNBC's Phil LeBeau says the show used to attract little attention from the auto industry, but that's changed since more electronic gadgets are finding their way into new cars and trucks.
LeBeau says the car makers are seeking new ways to increase their profits:
In car entertainment and connectivity, systems like Sync are increasingly must have add-ons for car buyers. And they have no problem paying for them. These systems drive higher transaction prices and greater profit margins.
Ford Motor Company President and CEO, Allan Mulally, will give a keynote address to the conference tomorrow at 11 a.m. CES Conference organizers say "Ford constantly innovates and launches new technologies, like SYNC with speech recognition, that make the driving experience safer through technology."
The Secretary of Defense says he wants to cancel a defense contract that would eliminate hundreds of potential new jobs in Michigan.
The contract would be for an amphibious vehicle for the U.S. Marine Corps. The Expeditionary Fighting Vehicle was intended to replace a Vietnam era model. A Sterling Heights based division of General Dynamics is the contractor that has been developing the 40 ton vehicle.
Peter Keating is a company spokesman. He says canceling the program now will cost as much as moving forward with production.
"We would expect our congressional delegation in Washington DC to take a look at that and in their wisdom decide if it’s something they’d like to support."
The marine vehicle has been plagued with cost overruns and other problems since the Reagan administration. Escalating costs prompted the U.S. Marine Corps to cut in half the number of Expeditionary Fighting Vehicles it planned to purchase. Keating insists past problems have been resolved.