Next week, with just a week and a half to go before Election Day, Governor Snyder will board a bus to tour the state. The purpose of the trip: to focus attention on the Emergency Manager Law referendum and the five proposed amendments to the state constitution that you’ll find on the November ballot.
The Governor says he’s going all out, “I’m in campaign mode, to be open with you. I’m not running for office, as you know, right now… I’m setting up a schedule to say this is a campaign, because this is a campaign for Michigan’s future.” The governor is calling for a “yes” vote on Proposal One and “no” on the rest. This election has been called a referendum that will determine the success of the rest of his first term.
So, for us political junkies, it raises the question: can a governor, particularly one “in campaign mode,” really push the results of a ballot campaign in one direction or another. Typically, the answer is “no.” It’s often tried but usually a politician’s appeal or popularity does not rub off onto ballot proposals. Though they can gather a bit of media attention at first, endorsements are one of the most overrated political activities. The fact is, campaigns win or lose on the strength of message and organization. So, then, why do politicians engage in endorsements? Well, because politicians work with what they’ve got. A governor still has a platform, and it’s easier to sow seeds of doubt than to sell a ballot question. That’s why the governor is already working on a Plan B for a re-vamped Emergency Manager Law after the election, in case the EM Law is overturned.