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Do women drink beer? It's a dumb question to be sure, but watching any random assortment of beer commercials, one might start to wonder. After all, the vast majority of beer marketing revolves around men: men watching football, men laughing at jokes, men saying "whassup."
To Ginger Johnson, the founder of Women Enjoying Beer, and the author of the book How to Market Beer to Women: Don't Sell Me A Pink Hammer, the tendency of beer marketing to ignore women is not only insulting. It's also a bad business strategy.