Buick will be 110 years old on Sunday. But the brand nearly didn't survive.
In 2009, GM's bankruptcy forced the automaker to cut brands. The company tried to find buyers for Saturn, Hummer, and Saab, but eventually those sales fell through.
The company also decided it had to choose between Pontiac, and Buick. Pontiac's customers on average were younger - that's a desirable thing for a brand - and it was outselling Buick. Yet, GM chose Buick.