car-sharing

General Motors

General Motors is launching its first new brand in 20 years.

But it's not a car brand.

"Maven" is GM's new personal mobility service.

The new brand is in response to a trend, slight but noticeable and growing, of millennials and urban residents deciding car ownership isn't worth the cost or hassle. 

But they still need to get around. Peter Kosack is GM's head of Urban Mobility. He says Maven will give customers easy access to car-sharing and ride-sharing services.

Enterprise

A new study says car sharing has already cost U.S. auto dealers a lot of car sales over the past few years –and the trend will accelerate in the future.

John Hoffecker of AlixPartners says car-sharing services like ZipCar reduced car purchases by 500,000  between 2006 and 2013.

The AlixPartners study focused on 10 metro areas where car-sharing services are well established.