The name of the rally was coined after a phrase uttered by a Brighton 19-year-old.
According to Amanda Whitesell of LivingstonDaily.com, Colin Andersen was hanging out in Brighton with his friends when things went wrong:
Colin Andersen, 19, was hanging out with friends April 11 in a parking lot next to the pavilion and Imagination Station when he became upset that a friend, who had been ticketed for skateboarding, was told by police to leave. He said he swore under his breath, saying “This is f------ bulls---.”
He said no children were around or heard him swear.
However, police ticketed him for disorderly conduct. Andersen challenged the ticket in court and lost; he was fined $200.