chamber of commerce

Auto/Economy
11:00 am
Tue June 28, 2011

Muskegon Area Chamber of Commerce is rebranding itself

Muskegon's downtown sits right on the water's edge.
BigMikeSndTech Creative Commons

President Cindy Larsen says they’ll now be known as the Muskegon Lakeshore Chamber of Commerce.

“It does seem simplistic in a way that a name change could make such a difference. But people put a lot of time and energy when they think about the names of their companies of their children, of anything that they name. So a name does make a difference.”

Larsen says they hope adding ‘lakeshore’ to their name will give people a positive visual image that better reflects the region’s identity.

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