The Seattle Seahawks trounced the Denver Broncos in Sunday’s Super Bowl.
But a group of Michigan State University advertising and public relations professors says the real winners were a dog and horse.
Companies paid about $4 million for each 30-second spot during the big game in hopes of reaching 100 million viewers.
For 17 years, MSU professors have been picking the big game’s best TV ads. Last night, their pick for the best commercial was a Budweiser ad featuring a puppy and Clydesdale horse that develop a special relationship.
Chrysler’s now-famous “Imported from Detroit” Super Bowl ad is getting recognition from city leaders.
The Detroit City Council honored the Chrysler Group with a testimonial resolution Tuesday.
Councilman Andre Spivey, who sponsored the resolution, says the “phenomenal” ad was about much more than a car.
“I don’t think Chrysler intended it to be what it turned out to be. But I think it inspired many people in Detroit to say hey, this is our city. We have a good city. We have our challenges, yes…but I think we can come back. And I think it gave us a little spark of energy to go on and see what else we can do.”
Chrysler Group President Olivier Francois accepted the award on the company’s behalf.
Francois says Chrysler meant the ad as a tribute to Detroit, but didn’t think it would have so much resonance.
“For sure, the Super Bowl commercial has been promoting a lot beyond the car itself and beyond the company. It did I think a great job for the city."
The commercial’s “Imported from Detroit” catchphrase has become so popular Chrysler is putting it on t-shirts and other merchandise.
Francois says some proceeds from those sales will go to four still-to-be-named Detroit charities.
I didn’t really watch the Super Bowl last night. I only flipped it on toward the very end to see what had happened. I also logged onto my Facebook page about the same time, and was floored to see my newsfeed exploding with updates, nearly all variations on one theme: “Imported from Detroit.”
I was curious to know what this was all about, and fortunately some helpful people had already posted links to the Chrysler 200 ad featuring Eminem. It begins with the familiar stark images of Detroit—the bleak industrial landscape, the vacant and decaying buildings. Then a growling, defiant voice: “I’ve gotta question for you. What does this city know about luxury?”
“What does a town that’s been to hell and back know about the finer things in life?”
The response is an unfolding visual narrative that was a surprisingly moving tribute to Detroit’s aesthetic and cultural beauty. Underlying it all is a frank admission that the city has been to hell, and it may still be somewhere near hell-ish. But like Diego Rivera’s gorgeous murals that depict Detroit in its industrial heyday, the ad also finds beauty in Detroit’s hardscrabble nature. It issues a defiant challenge to recognize that beauty, but offers no apologies to those who won’t.