Tagged: Chrysler

Chrysler's new car sales have been improving faster than almost any other car company in the U.S. in recent months.

But the company has also been relying on subprime borrowers more than almost any other car company.

That's according to Edmunds.com.

People with good credit can usually find a car loan with a four percent interest rate.

But a growing number of Chrysler's customers have poor credit - and their loans have 10 percent interest rates.

Edmunds analyst Jessica Caldwell says it's definitely boosting Chrysler's sales, but there are risks.

"I think subprime can tarnish your image in a way," she says.  "If you have a high percentage of subprime borrowers, people start to catch on or think that perhaps your brand isn't as prestigious as you would want to think it is."

Even though subprime car loans are riskier, there is still a relatively low rate of default.

People are much more likely to default on a subprime house loan than a subprime car loan. 

There’s an old Russian saying that, even, if you covered the world with asphalt, eventually a crack would form.

And in that crack, grass would grow. I was reminded of that yesterday by an Italian businessman my age, a man who is betting on green shoots coming through a town caked with many layers of asphalt. His name is Sergio Marchionne, and he is the CEO of a company called Fiat. Three years ago, he did something many at the time thought stupid. He took over a dying bankrupt company.

Chrysler says its Jefferson North Assembly Plant in Detroit will forgo the traditional two-week shutdown this summer.

The unusual move will help the company keep up with strong demand for the Jeep Grand Cherokee and Dodge Durango. 

Sales of the new Durango are up 33% from last year, and sales of the new Grand Cherokee are up 44%.  

The factory's employees are already working nine hour shifts plus two Saturdays a month, but Chrysler spokeswoman Jodi Tinson thinks they don't mind.

"Considering where we have been over the last couple of years, I think there is a very positive feeling that these vehicles are being so well received," says Tinson.   "And they (workers) are reaping the benefits by being able to work some overtime."

Chrysler had been planning to hire 1,100 new workers at the plant next January but will move that ahead to this November.