dave brandon

Sports Commentary
6:00 am
Fri June 6, 2014

Michigan athletics loses magic and fans thanks to Brandon's policies

A typical student's view inside the Big House.
Credit Andrew Horne / wikimedia commons

Last week, Michigan Athletics admitted student football ticket sales are down —from about 21,000 two years ago to just 13,000 this fall.  

How’d Michigan lose so many students so fast?

A lot of hard work.

Athletic Director Dave Brandon has often cited the difficulty of using cell phones at Michigan Stadium as "the biggest challenge we have."  But when Michigan students ranked seven factors for buying season tickets, they ranked cell phones dead last. 

What did they rank first?  Being able to sit with their friends. 

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Sports
10:00 am
Sat September 10, 2011

Wolverines to host first-ever night game

U of M athletic director Dave Brandon
Sarah Hulett Michigan Radio

University of Michigan football fans are gearing up for an historic game tonight, when the Wolverines host their first-ever nighttime game against Notre Dame.

There’s been plenty of hype in the lead-up to the event, and ESPN will broadcast the prime-time game.

U of M athletic director Dave Brandon said he hopes there will be more night games in future seasons:

"If this goes well, I would like to do one night game a year. If it goes well. If it doesn’t go well, it doesn’t matter what I’d like to do."

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