david brandon

A typical student's view inside the Big House.
Andrew Horne / wikimedia commons

Last week, Michigan Athletics admitted student football ticket sales are down —from about 21,000 two years ago to just 13,000 this fall.  

How’d Michigan lose so many students so fast?

A lot of hard work.

Athletic Director Dave Brandon has often cited the difficulty of using cell phones at Michigan Stadium as "the biggest challenge we have."  But when Michigan students ranked seven factors for buying season tickets, they ranked cell phones dead last. 

What did they rank first?  Being able to sit with their friends. 

user AndrewHorne / Wikimedia

For decades, students at Michigan games were assigned seats, with the seniors getting the best ones. But for some games last year, a quarter of the 20,000 or so people in the student section were no-shows.

So, athletic director Dave Brandon decided to switch them to general admission – first come, first seated -- to get them to show up on time -or, at all.

The students went ballistic.

Yes, some can display a breathtaking sense of entitlement, and they won’t get much sympathy from the average fan, who has to pay three or four-times more.

(photo by Steve Carmody/Michigan Radio)

The search for the next University of Michigan head football coach will apparently not end in the Louisiana swamps.    U of M Athletic Director David Brandon met Monday with Louisiana State University head coach Les Miles.  But flew home empty handed.  

Former Michigan head football coach, Rich Rodriguez, just issued this statement:

"I am proud of the dedication and commitment exhibited by the coaching staff and student-athletes who have represented the University of Michigan football program over the last three seasons.  While I am disappointed to depart Ann Arbor before we were able to reach the level of success we had in our sights, I am confident that the players who remain have the potential to do great things and to return the Wolverines to greatness.  I would like to thank our fans and our student body for their tremendous support. There is great passion for Michigan football and I have made lifelong friends through this experience."

Steve Carmody / Michigan Radio

Now that University of Michigan football coach Rich Rodriguez has been fired, David Brandon says he'll work fast to find a replacement.

Brandon was hired one year ago as the University of Michigan's Athletic Director. During the past twelve months the U of M football program has been his primary concern.   

The football team has struggled on the field and violated NCAA rules off the field.  

Now, the once premier football program faces years on probation and an uphill climb to become truly competitive. 

Brandon says whoever he hires as head coach needs to be more than an average football coach:

 “This individual has to be able to compete at the highest level.  The expectations here are extraordinarily high.  The passion for this football program is unbelievable.  If you don’t believe me, you should see the email traffic. There are people out there who care.  And it’s beyond just sport for them.  It’s part of their life.  That’s put a coach in a position where they have to have the ability.  To stand up to that pressure and perform against it.