Remember "DaimlerChrysler"? Well, that didn't go so well.
Maybe "Fiat Chrysler Automobiles" will fare much better.
The company that owns Chrysler Group LLC, Fiat SpA, announced the name change today:
Today, the Board of Directors of Fiat S.p.A. (“Fiat”) approved a corporate reorganization and the formation of Fiat Chrysler Automobiles (“FCA”) as a fully-integrated global automaker...
In order to establish a true peer to the major global automotive groups, in both scale and capital market appeal, the Board has decided to establish Fiat Chrysler Automobiles N.V., organized in the Netherlands, as the parent company of the Group. FCA’s common shares will be listed in New York and Milan.
The newly formed company's stock will be traded on the New York Stock Exchange. Current Fiat shareholders will receive one share of FCA for each Fiat share they're holding.
The newly named company released its new logo as well today. A logo they say "lends itself to an extraordinary range of symbolic interpretations."
CEO of Fiat and Chrysler Sergio Marchionne called the corporate reorganization "one of the most important days in my career at Fiat and Chrysler."