Ford Motor Company

Auto
4:50 pm
Tue January 15, 2013

SLIDESHOW: Workers fight the dust and fingerprints at the Detroit auto show

Carlos Bryant has been keeping the Bentleys dust and fingerprint free at the Detroit auto show for more than a decade.
Mark Brush Michigan Radio

When you walk onto the showroom floor at the North American International Auto Show, the bright lights and polished shine of the cars surround you.

You'd think a wash, wax, and polish for the cars would be good enough.

I mean, these things are indoors. What can muck them up?

Dust. That's what.

And not just dust... fingerprints too! (for heaven's sake)

So at the North American International Auto Show, you see a small army of people hovering over the cars with feather dusters, a little towel, and a spray bottle.

Carlos Bryant has been keeping the Bentleys looking sharp at the Detroit auto show for more than a decade.

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Auto
9:57 am
Tue January 15, 2013

Ford talks trucks at the Detroit Auto Show

Ford's new concept truck, the "Atlas."
Ford

Ford is known for putting on a glitzy press conference at the Detroit Auto Show.

The media and auto industry officials filed into Joe Louis Arena to see what the company would unveil.

Company officials spent a good portion of the 25 minute press conference showing off their new line of Transit vans.

But the sparks flew when they lowered their concept truck, the "Atlas," from the ceiling of the arena.

Take a look:

Why trucks? Well, a good portion of the company's profits come from their truck line, with the Ford F-150 leading the way.

Auto
10:25 am
Mon January 14, 2013

VIDEO: The "reinvention of Lincoln" at the Detroit Auto Show

The Lincoln MKC concept.
Lincoln Motor Company

Lincoln is hip again!

Well... at least in the movie theaters. Ford executives are hoping enthusiasm for its re-tweaked Lincoln brand grows as well (the company is using the former president in advertising campaigns for the newly named "Lincoln Motor Company").

Ford Executive Chairman Bill Ford Jr., President and CEO Allan Mulally, and Executive Vice President of Global Marketing, Sales and Service Lincoln James Farley were all up on stage to unveil the new concept car at the Detroit Auto Show this morning - the Lincoln MKC.

Take a look at the unveiling:

Bill Vlasic wrote about the challenges faced by the struggling Lincoln brand in the New York Times:

As recently as the 1990s, Lincoln was the top-selling luxury automotive brand in the United States. Its large Town Car sedan and hulking Navigator S.U.V. defined the brand, and sales topped more than 230,000 vehicles a year.

But since then, Lincoln has been left in the dust by the German category leaders BMW and Mercedes-Benz, and Toyota’s Lexus division. This year, Lincoln ranks eighth in the American luxury segment, with sales down 2 percent, to 69,000, vehicles in the first 10 months of the year.

Its crosstown rival G.M. has had much better success reviving its Cadillac brand.

Auto
11:27 am
Fri January 11, 2013

Ford plans to hire 2,200 salaried workers this year

Ford headquarters in Dearborn.
Ford

Ford Motor Company says it will hire 2,200 salaried workers this year.

It's the company's largest single-year increase of salaried workers in more than a decade.

Joe Hinrichs, Ford's President of the Americas, says the company doesn't anticipate trouble finding the right kind of people.

That's in contrast to before the recession when car companies sometimes couldn't find enough people interested in a career in the auto industry.

"Look at the types of technology you get to work on now, the vehicle is becoming so advanced, with computers, with software, with voice recognition, with sensors, that we are attracting a level of interest in people because of what's happening with the product itself becoming far more advanced," said Hinrichs.

Ford has about 28,500 salaried workers in North America.

Auto
11:56 am
Wed January 2, 2013

Ford "futurist" pays attention to everything but cars

Sheryl Connelly, Ford's Futurist
Ford Motor Company

Interview with Sheryl Connelly, Ford Motor Company's futurist

I recently interviewed Sheryl Connelly, Ford Motor Company's manager of Global Trends and Future.  Call her "futurist" for short.   Sheryl spoke with me about how she goes about "predicting" the future, and how it helps Ford develop and market its vehicles, and about Ford's latest report, "Looking Further With Ford: 13 Trends For 2013."

Q:  I want to talk with you first about your job.  What has Ford tasked you with doing?

A:  What most people don't realize is that it takes three years to bring a vehicle to market, so even if we come up with some sort of breakthrough or innovation today, it may not resonate or be relevant by the time the rubber hits the road.  And since we can't predict the future, what we do is track trends, in social, technological, economic, environmental and political arenas, because we think this will give us some insight into the forces that will shape consumers attitudes and behaviors.  It's never looking at automotive; in fact we try to stay away from that for the work that I do, so we come up with the insights, and then I pass it off to the designers, engineers and the marketing teams, that take their subject matter expertise and turn it into something meaningful in terms of product offerings.

Q:  So how do you track trends?  Are you constantly on Twitter or how do you do it?

A: Well, I've been doing it for nine years, so it's gotten a little easier over time, but it's really about pattern recognition -- looking for recurring themes, and seeing things that re-emerge and starting to have an eye for something, what are the drivers behind this, why does this seem like it's going to be important, and will it have staying power?

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Economy
3:52 pm
Mon December 10, 2012

Stateside: From 'Mythbusters' to 'TechShop,' a place to innovate in Detroit

TechShop member Tim Sefton works on a design for a sterling engine
Emily Fox Michigan Radio

If you want to get fit but don’t have equipment, you get a gym membership.

But what if you want to create something but don’t have a workshop or the tools to make it happen?

Well, there’s a place in Detroit called TechShop, and it functions a lot like a gym for carpenters, welders, designers, engineers and the like.

TechShop is a new facility that recently opened up in Allen Park near Detroit.

Members pay about $100  a month to access hundreds of thousands of dollars in tools and equipment. They can also take any of the 100 or so classes offered every month to teach members how to use the tools.

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Economy
5:21 pm
Mon December 3, 2012

Ford sees strong November sales

Ford Fusion
Credit User resedabear Wikimedia Commons

Ford Motor Company enjoyed brisk sales for November.

Leading the charge for Ford are small cars, which enjoyed a 76 percent gain in sales over last year. 

Hybrids and plug-ins accounted for almost half of Ford vehicles sold nationwide.  Ford officials say it’s the best year for small cars since 2000.

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Auto
12:44 pm
Mon December 3, 2012

Ford unveils new 'Lincoln Motor Company,' Super Bowl ad to follow

Ford execs unveiling the 2013 Lincoln MKZ earlier this year.
Ford

Ford's luxury brand is being renamed Lincoln Motor Company today. Ford execs introduced the new "The Lincoln Motor Company" during an event at New York City’s Lincoln Center Plaza this morning.

Michigan Radio's Tracy Samilton reported that's the name the company had when Ford acquired it in 1922:

Ford's Lincoln brand is troubled.  Sales are poor and the quality of the brand has eroded in recent years.  

Ford promises it will revitalize the Lincoln Motor Company brand, just as it revitalized the Ford brand, and Lincolns will become desirable cars once again, starting with the new 2013 MKZ.   

The hybrid version of the M-K-Z get 45 miles per gallon combined and Ford will sell it for the same price as the non-hybrid.  Other unusual features include a retractable glass roof and a push-button gear shifter.

Three other new Lincolns are in the works.

The company says as proof that it plans to invest in the brand, the company plans to air a spot during the next Super Bowl in February. The ad will be developed "in an unprecedented way," they say.

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Auto
10:27 am
Mon December 3, 2012

A November to remember for U.S. automakers

GM and Chrysler suffered through bankruptcy in large part because it relied so heavily on SUV sales.
user ep_jhu Creative Commons

GM, Ford, and Chrysler all say November sales were the best they've seen in a long time.

More from the Detroit News:

General Motors Co. said Monday it had its best November sales month since 2007, as its 186,505 sales rose 3.4 percent over the same month in 2011...

Ford Motor Co. posted November sales of 177,673, an increase 6 percent, with retail sales jumping 12 percent...

Chrysler Group LLC earlier reported its best November sales since 2007, as it sold 122,565 vehicles in the month, up 14.4 percent from the same month in 2011.

Michigan Radio's Tracy Samilton will have more for us on these numbers later today.

Auto
12:52 pm
Thu November 29, 2012

Ford Fusion wins Green Car of Year at LA Show

2013 Ford Fusion unveiled at the January 2012 NAIAS, Detroit
Andrew Duthie Wikimedia

The Ford Fusion has won the Green Car of the Year award.

The award is given by the magazine Green Car Journal.

Ford also had another vehicle up for the award, the C-Max, a hybrid vehicle. 

From the press release:

The groundbreaking 2013 Ford Fusion not only significantly reduces petroleum use, CO2 emissions and overall environmental impact, but is priced to encourage the kind of sales volume that can truly influence environmental improvement

The 2013 Fusion offers five engine choices, including two with "Ecoboost" technology, a 47 mpg hybrid, and a plug-in hybrid that's expected to top 100 mpg equivalent.

Other finalists included the Dodge Dart Aero, Mazda CX-5 SKYACTIV and the Toyota Prius c.

A jury comprised of the nation's top environmental leaders including Natural Resources Defense Council president Frances Beinecke, Sierra Club executive director Michael Brune, Ocean Futures Society president Jean-Michel Cousteau, and Global Green USA president Matt Petersen, plus Tonight Show host and auto enthusiast Jay Leno and Green Car Journal staff select the 2013 Green Car of the Year through a majority vote.

Auto
2:57 pm
Wed November 28, 2012

Lincoln name change to become official Monday?

This summer, Automotive News got ahold of a document that Ford Motor Company sent to a number of outside agencies, in which the company outlined its plans for the Lincoln brand - including a name change to "Lincoln Motor Co."

That's the original name of the company which was acquired by Ford in 1922.

I called a Lincoln spokesman to try to confirm the name change, but was told firmly, "there is no name change right now."  I got the distinct impression he wasn't very happy about my question.

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Auto
3:21 pm
Thu November 1, 2012

Mulally to stay put as Ford CEO through 2014

Ford CEO Alan Mulally and Executive Chairman Bill Ford, Jr.
Credit Ford Motor Company

At least for now, Ford Motor Company has put to rest months - no, make that years - of intense media speculation about when its CEO Alan Mulally will leave the company.

Ford says the 67-year old executive, widely credited with saving the company, will NOT be leaving his position until at least the end of 2014.

Mulally, a 37-year veteran of Boeing, took the helm of Ford in 2006, as the struggling Detroit automaker faced the prospect of bankruptcy, like its rivals Chrysler and General Motors.

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12:12 pm
Thu November 1, 2012

Mulally staying at Ford, Fields promoted

Lead in text: 
Guessing when Ford CEO Alan Mulally will retire has become a favorite game for some auto beat reporters. But now Ford and Mulally have taken all the fun out of it.
Mark Fields, currently Ford president of the Americas, further cements his chances of becoming chief executive of Ford with today's announcement he is being promoted to the new position of chief operating officer, effective Dec. 1. Bill Ford also announced that Alan Mulally, who orchestrated a financial, cultural and product-led turnaround, will remain as CEO and president through 2014.
Auto
4:28 pm
Thu October 25, 2012

Ford restructures in Europe, cuts 5,700 jobs

Ford's global headquarters in Dearborn.
Ford

Ford is cutting 5,700 jobs in the U.K. and Belgium as it tries to return to profitability in Europe.

The company is expecting annual losses of over $1.5 billion in Europe.

Alisa Priddle of the Detroit Free Press has more:

The actions will cut capacity by 18% or 355,000 vehicles a year which should result in annual savings of $450 million to $500 million, the company said today.

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Auto
5:07 pm
Wed October 24, 2012

Ford, GM move to stem losses in Europe

Both Ford and General Motors announced steps this week to reduce their losses in Europe.

The region is experiencing a disabling recession that's expected to last at least through 2015.

Car sales are abysmal in Europe, down more than 30-percent from normal demand.

Ford says it may lose a total of one billion dollars in the region for the entire year.

General Motors' losses might be more than that.

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Auto
4:00 pm
Mon October 22, 2012

Ford not confirming Lincoln's new name: Lincoln Motor Company

The new Lincoln (Motor Company?) MKZ
Ford Motor Company

Ford Motor Company won't confirm an Automotive News report that its Lincoln brand will be re-badged as "Lincoln Motor Company."

Auto News reported this summer that it had obtained a document sent by Ford to a number of marketing firms, in which Ford said it intended to rename the venerable brand -- with a venerable name.

Ford Motor Company acquired the Lincoln Motor Company in 1922.

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Auto
10:13 am
Tue October 16, 2012

Ford recalls Fiesta subcompact for air bag problem

media.ford.com

DETROIT (AP) — Ford is recalling more than 154,000 Fiesta subcompacts to fix a problem with the side air bags.
 
The company says that if the front passenger seat is empty, the side air bag won't inflate to protect rear-seat passengers in some crashes.
 
Ford says it doesn't know of any crashes or injuries linked to the problem.
 
The recall affects Fiestas from the 2011 through 2013 model years. They were built in Mexico from Nov. 3, 2009 to Sept. 21, 2012.

Dealers will reprogram the computer that controls the side air bag so it inflates even if no one is in the front passenger seat. The repair will be done for free

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C-Max v. Prius
10:51 am
Thu October 4, 2012

Ford's C-Max ads call out Toyota's Prius with gentle humor

Ford Motor Company hopes to earn a place on the hybrid map in the U.S. with its new C-Max.

The company knows that won't be easy. 

No one comes even close to the dominant sales position of the Toyota Prius line of vehicles - the original Prius, the smaller Prius C, and the larger Prius V.

Ford's new C-Max has a major bragging point:  it beats the fuel economy of the Prius V by 7 miles per gallon on the highway.

The Prius is beloved by its owners; it has one of the highest loyalty ratings of any car. 

So Ford has chosen a gentle style of humor over an aggressive pitch to sell the C-Max.

Ford today launched a series of ads using a cartoon character, "La Linea," -- a revival of the classic 1970s character from a popular Italian animated children’s series.

The ads show the character overcoming the performance limitations of a Toyota Prius, by driving a Ford C-Max.  You can see one of the ads here:

“The ads are done with just the right tonality of competitiveness versus a strong competitor. It clearly positions our product in a fun way,” says Matt VanDyke, director, U.S. Marketing Communications, Ford Motor Company .

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Auto
1:47 pm
Tue October 2, 2012

Chrysler leads monthly sales numbers for Big Three

General Motors says its U.S. sales rose about one and a half percent last month, as a big jump in car sales was offset by falling truck sales.

Ford says its U.S. sales were flat in September, like GM, Ford was weighed down by lower truck sales even as sales of its cars rose.

But Chrysler had the best September of the Detroit Three, with a 12 percent increase in sales.

More from the Detroit News:

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Auto
6:52 pm
Mon October 1, 2012

What do manufacturers want from factory workers? Problem-solving skills

The "factory on wheels"
Henry Ford Community College

It's been a long time since the days you could succeed on the factory floor with "a weak mind and a strong back," as the adage goes.

Modern manufacturers need people who use their minds more than their bodies.  

Today, manufacturing workers need to be computer literate, solve problems when the robots on the line shut down, and work in teams.

The Obama administration says manufacturing companies added jobs for the first time since the 1990s - more than 500,000 jobs in the past 30 months.

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