hybrid truck

GM

GM announced today that the price of a Chevy Volt will drop by $5,000:

The 2014 model will start at $34,995...

If consumers include federal tax credits ranging from $0-$7,500 (depending on individual tax liability), pricing could start at $27,495.

Ford Motor Company sprang a surprise on the media world on Monday by announcing it had signed a memorandum of understanding with Toyota to jointly develop a rear-wheel drive hybrid system for SUVs and trucks.

Ford is the undisputed king of the pickup in the U.S.  Its F-series pickup has been the best-selling vehicle in the U.S. for 25 years.

Toyota is the undisputed king of the hybrid - the Prius is the best-selling hybrid in the U.S.