John Smale

Associated Press / Associated Press

Former GM Chairman John Smale led the company from late 1992 until the end of 1995. He died today in Cincinnati at the age of 84. He was a board member of the automaker for more than two decades starting in  1982.

Smale also led Cincinnati based Procter & Gamble from 1981 to 1990.

The Canadian with German ancestry graduated from Miami University (Ohio) in 1949. He joined P&G in 1952, working for what was then called the toilet goods division. He rose through the company, becoming president in charge of all U.S. operations in 1974 and chief executive in 1981. He added the chairmanship in 1986.

During his tenure, Smale moved P&G businesses into new markets in huge developing countries such as China, setting the stage for P&G's rapid growth in Asia in recent years. P&G also acquired Richardson-Vicks, which broadened the P&G portfolio to include Pantene shampoo, Olay skin cream and Vicks cough medicines, which are major brands today. In a smaller acquisition, P&G obtained the CoverGirl makeup brand that also is still growing.

At GM, Smale help change the structure of the automaker's management and put a renewed focus on customers.