Lincoln

Auto
10:25 am
Mon January 14, 2013

VIDEO: The "reinvention of Lincoln" at the Detroit Auto Show

The Lincoln MKC concept.
Lincoln Motor Company

Lincoln is hip again!

Well... at least in the movie theaters. Ford executives are hoping enthusiasm for its re-tweaked Lincoln brand grows as well (the company is using the former president in advertising campaigns for the newly named "Lincoln Motor Company").

Ford Executive Chairman Bill Ford Jr., President and CEO Allan Mulally, and Executive Vice President of Global Marketing, Sales and Service Lincoln James Farley were all up on stage to unveil the new concept car at the Detroit Auto Show this morning - the Lincoln MKC.

Take a look at the unveiling:

Bill Vlasic wrote about the challenges faced by the struggling Lincoln brand in the New York Times:

As recently as the 1990s, Lincoln was the top-selling luxury automotive brand in the United States. Its large Town Car sedan and hulking Navigator S.U.V. defined the brand, and sales topped more than 230,000 vehicles a year.

But since then, Lincoln has been left in the dust by the German category leaders BMW and Mercedes-Benz, and Toyota’s Lexus division. This year, Lincoln ranks eighth in the American luxury segment, with sales down 2 percent, to 69,000, vehicles in the first 10 months of the year.

Its crosstown rival G.M. has had much better success reviving its Cadillac brand.

Auto
12:44 pm
Mon December 3, 2012

Ford unveils new 'Lincoln Motor Company,' Super Bowl ad to follow

Ford execs unveiling the 2013 Lincoln MKZ earlier this year.
Ford

Ford's luxury brand is being renamed Lincoln Motor Company today. Ford execs introduced the new "The Lincoln Motor Company" during an event at New York City’s Lincoln Center Plaza this morning.

Michigan Radio's Tracy Samilton reported that's the name the company had when Ford acquired it in 1922:

Ford's Lincoln brand is troubled.  Sales are poor and the quality of the brand has eroded in recent years.  

Ford promises it will revitalize the Lincoln Motor Company brand, just as it revitalized the Ford brand, and Lincolns will become desirable cars once again, starting with the new 2013 MKZ.   

The hybrid version of the M-K-Z get 45 miles per gallon combined and Ford will sell it for the same price as the non-hybrid.  Other unusual features include a retractable glass roof and a push-button gear shifter.

Three other new Lincolns are in the works.

The company says as proof that it plans to invest in the brand, the company plans to air a spot during the next Super Bowl in February. The ad will be developed "in an unprecedented way," they say.

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Auto
2:57 pm
Wed November 28, 2012

Lincoln name change to become official Monday?

This summer, Automotive News got ahold of a document that Ford Motor Company sent to a number of outside agencies, in which the company outlined its plans for the Lincoln brand - including a name change to "Lincoln Motor Co."

That's the original name of the company which was acquired by Ford in 1922.

I called a Lincoln spokesman to try to confirm the name change, but was told firmly, "there is no name change right now."  I got the distinct impression he wasn't very happy about my question.

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Auto
5:42 pm
Tue November 20, 2012

Lukewarm reviews from Consumer Reports for three Detroit-made cars

Dodge Dart
Chrysler

Consumer Reports says it won't put three Detroit cars on its influential "recommended" list - the Dodge Dart, a compact car from Chrysler, the Lincoln MKS, Ford's refreshed luxury sedan , and the Cadillac XTS.

Consumer Reports:  Dart "stalls out on its powertrains."

This is especially bad news for Chrysler, according to Mark Phelan, auto critic for the Detroit Free Press.

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Auto
4:00 pm
Mon October 22, 2012

Ford not confirming Lincoln's new name: Lincoln Motor Company

The new Lincoln (Motor Company?) MKZ
Ford Motor Company

Ford Motor Company won't confirm an Automotive News report that its Lincoln brand will be re-badged as "Lincoln Motor Company."

Auto News reported this summer that it had obtained a document sent by Ford to a number of marketing firms, in which Ford said it intended to rename the venerable brand -- with a venerable name.

Ford Motor Company acquired the Lincoln Motor Company in 1922.

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