Little Caesars Pizza Bowl Game

Auto/Economy
2:15 pm
Tue December 27, 2011

UAW, Big Three, back to sponsoring bowl game in Detroit

After a four-year absence, the United Auto Workers and Detroit automakers Chrysler, Ford and General Motors will be one of the sponsors for the Little Caesars Pizza Bowl.

This year's college football bowl game features Western Michigan University against Purdue.

The return to sponsorship of the nationally televised game is another sign of the domestic auto industry’s return to normal.  

Read more