WUOMFM

Michigan beer

Ginger Johnson, the founder of Women Enjoying Beer, and the author of the book "How to Market Beer to Women: Don't Sell Me A Pink Hammer"
Courtesy of Ginger Johnson

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Do women drink beer? It's a dumb question to be sure, but watching any random assortment of beer commercials, one might start to wonder. After all, the vast majority of beer marketing revolves around men: men watching football, men laughing at jokes, men saying "whassup."

To Ginger Johnson, the founder of Women Enjoying Beer, and the author of the book How to Market Beer to Women: Don't Sell Me A Pink Hammerthe tendency of beer marketing to ignore women is not only insulting. It's also a bad business strategy.

Flickr user roger4336/Flickr / http://j.mp/1SPGCl0

This is an extra-good week to be a beer drinker in Michigan.

Stroh’s Bohemian-style Pilsner came back this week, and it’s made in Detroit.

It will be on tap at 72 bars all over Michigan on Friday.

(To find out where click here.)

Frances Stroh of the Stroh beer family joined us to talk about the big return of the Pilsner beer that won a ribbon at the Chicago World’s Fair in 1893.

Mason County competition stimulates local business

Jul 18, 2016
The Momentum Business Plan Competition galvanized entreprenuer Andy Thomas's brewery, Starving Artist Brewing.
Flickr user Quinn Dombrowski / Flickr / HTTP://J.MP/1SPGCL0

The Next Idea

For the last two years, Mason County has the Momentum Business Plan Competition, which awards $50,000 to entrepreneurs during the startup phase of their businesses. The project aims to boost entrepreneurship and small businesses within the county. Prize money is provided by local sponsors and organizations.

  • The Republican presidential candidates debated in Detroit last night. U.S. Rep.

Quinn Dombrowski / Flickr - http://j.mp/1SPGCl0

Michigan’s booming brewery industry just added a fresh, new ingredient to the growing business of beer making: a cooperative model.

Jim Jones is a board member and director of High Five Cooperative Brewery in Grand Rapids. He joined Stateside to talk about this new approach to making beer as a co-op.

Fermenta is a nonprofit group that helps women learn about and break into the brewing industry
Pauline Knighton

It’s a bit of an understatement to say that the brewing and distilling industries have seen some growth in Michigan. You really don’t have to go far to find a microbrewer or distiller that’s producing some really fine ales or spirits.

Brewing has for some time been a craft mostly dominated by males, but a new group in Michigan is starting to change that.