A organized crowd of people swarmed a local business in downtown Grand Rapids as part of an effort to buy local this holiday season.
Dozens showed up at the same store at the same time for the event, called a “cash mob”. It was organized by the Grand Rapids Area Chamber of Commerce. Each person pledged to spend at least $20. Which store the cash mob goes to remains a secret until just a few hours beforehand.
“It’s a new spin on long time mission for the chamber of bringing exposure to local businesses,” said GRACC President and CEO Rick Baker. Baker says they heard about the idea from Cleveland.
The cash mob targeted retail incubator, MoDiv; a single storefront with nine generally new, small retail businesses inside.