A former General Motors plant in a Grand Rapids suburb is getting new life and a new identity.
The 2 million square foot stamping plant in Wyoming, Michigan was the first manufacturing plant sold after GM’s bailout. The more than 75 year old plant is almost completely demolished now. The plant was once the city of Wyoming’s largest taxpayer and employer.
Now it’s been rebranded as “Site 36”. (It’s located on 36th street in Wyoming.)
“We cannot go to a customer, a company, a site consultant and say ‘well we’ve got a former General Motors site.’ Okay? That brings with it a certain image,” said Birgit Klohs, President and CEO of The Right Place. It’s an economic development group based in Grand Rapids that’s helping market the site to international companies.
Klohs says rebranding the site is important for the people who live here too. “We’re done grieving. We need to come up with the next strategy and rebranding to us was a key issue for us in saying it’s time for the 21st century,” Klohs said.
A 2-million-square-foot former General Motors stamping plant in the Grand Rapids suburb of Wyoming will be demolished this year. Monday night Wyoming’s city council approved plans to destroy the 75-year-old building and redevelop the site.