The Next Idea
More and more Americans are choosing to shop in the comfort of their homes. With a few clicks of a mouse from online retailers like Amazon and Jet.com, almost any product imaginable can be delivered to a shopper’s door within one or two days.
American malls are struggling to compete on the pricing, selection, and convenience offered by online shopping.
And because the retail industry built so much space during the 70s and 80s and 90s, dead or dying malls now dot the landscape of American suburbs.