pure michigan

Auto/Economy
4:33 pm
Tue February 28, 2012

Kent County hotels bring in record revenue in 2011

The Amway Grand Plaza, JW Marriott, and the Courtyard by Marriott hotels sit along the Grand River in Grand Rapids.
Lindsey Smith Michigan Radio

Grand Rapids-area hotels made record income last year. Hotel revenue in Kent County grew at a faster rate than the average for hotels in Michigan and the United States. That’s according a report released by the convention and visitors bureau – Experience Grand Rapids.

Experience Grand Rapids president Doug Small says the city attracted larger conventions and more leisure travelers this year. “It’s a combination of very creative marketing, collaboration, wonderful events that continue to dot our landscape,” Small said, noting ArtPrize and Laughfest as examples. “It’s all good; it’s the perfect storm.”

Small says the ‘Pure Michigan’ marketing campaign deserves some credit too. “We’re a big partner with them – we’ve always been since day one. They’ve helped drive a lot of our summer business,” Small said.

Kent County’s 70 hotels made a combined $114 million dollars last year, a 10-percent increase from the year before. In 2009 it was just $93 million. The hospitality industry employs 24,000 people in Kent County.

Arts/Culture
2:16 pm
Mon February 20, 2012

New $1M 'Pure Michigan' ad to feature Ann Arbor as business destination

Michigan Radio

2012 is shaping up to be a busy year for the people who produce the Pure Michigan ads.

Harbor Springs, Gaylord, Charlevoix and Jackson are the latest cities to pony up $20,000 each to be part of the popular tourism campaign. The Michigan Economic Development Corporation matches the money, bringing the total to $40,000, which gets each city its own radio ad and a spot on the Pure Michigan website. 

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tourism
3:33 pm
Mon January 16, 2012

Pure Michigan success “just getting started”

A Pure Michigan billboard in New York City.
Rory Finneren Creative Commons

The head of Michigan’s travel association says the state will continue to expand the Pure Michigan marketing campaign in 2012.

George Zimmermann is with the state’s tourism group, Travel Michigan. He told a group of business leaders in Grand Rapids that Michigan has the 7th largest travel budget compared to other states in the country.

“2010 was the first time ever that non-residents spent more in Michigan on leisure travel than residents,” Zimmermann said, “My prediction is that will never cross back the other way.”

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Tourism
10:58 am
Tue November 8, 2011

Pure Michigan in China? Not for awhile, say tourism officials

No Great Lakes promotions in China... yet
Mark Brush Michigan Radio

Michigan’s agriculture industry is busy expanding in China.  But the same can’t be said for the state’s tourism industry.  At least not yet.  A million Chinese tourists are expected to visit the U.S. this year.  But only a relative handful will come to the Great Lakes State. 

Fran Wiltgen helps her son Joe, run his business, Joe's Bar and Grill, in South Haven, Michigan.

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Arts/Culture
4:01 pm
Sat October 15, 2011

Michigan's fall foliage season reaches its peak

Steve Carmody Michigan Radio

Michigan’s fall foliage tourism business has been enjoying an unusually good fall season.    Clear skies and warm temperatures have been keeping the leaves on the trees longer and tourists coming.   

David Lorenz is with Travel Michigan.   He says the state’s travel website has seen an uptick in people visiting in recent weeks.  

"That’s probably also a sign that people are recognizing ….they were hearing good news about fall colors this year  and they wanted to get out and enjoy it," says Lorenz.  

Travel
1:29 pm
Thu September 8, 2011

Pure Michigan ad campaign for fall gets underway

Fall colors in Chassell, Michigan
user hyperboreal Flickr

"Get up. Get out. And go see something we'll remember for the rest of our lives."

So says the new radio ad from Pure Michigan urging people to get outside and take in the fall colors in Michigan.

The ad is part of a TV and radio campaign that runs through mid-October according to the Detroit Free Press:

The budget is $2.4 million.

Among the new radio ads promoting Michigan tourism feature Holland and St. Ignace. They'll run in-state plus in Fort Wayne, Toledo and South Bend.

Other targets for "Pure Michigan" ads this fall are the good citizens of Chicago, Indianapolis, several Ohio cities, Milwaukee and Green Bay.

Here's the television ad. Effective?

Economy
1:52 pm
Sun August 21, 2011

Using "Pure Michigan" campaign to rebrand the state's business climate

MEDC President Michael Finney (left) listens as Michigan Gov. Rick Snyder talks to reporters at the Michigan International Speedway prior to the start of the Pure Michigan 400
(photo by Steve Carmody/Michigan Radio)

The “Pure Michigan” tourism campaign targeted a new audience over the weekend….NASCAR fans.   The state tourism marketing campaign sponsored the nationally televised “Pure Michigan 400” race on Sunday at Michigan International Speedway.   It's part of the state’s 25 million dollar tourism promotion budget.  

Michael Finney is the President the Michigan Economic Development Corporation.  He says the NASCAR sponsorship is part of an evolution of the marketing campaign.  

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Commentary
11:03 am
Fri August 19, 2011

Tourism’s Bright Spot

Nobody needs me to tell them that this has been a rough decade for Michigan’s economy. The roughest since the Great Depression of the nineteen-thirties.

And, as the stock market plunge indicates, a return to the prosperity we used to take for granted is nowhere in sight.

That doesn’t mean, however, that there aren’t a few bright spots, and one of the brightest has been tourism. A few weeks ago, I spent an hour with George Zimmerman, who runs Travel Michigan the official state tourism promotion agency.

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Your Story
12:55 pm
Mon July 18, 2011

Your Story: Highlighting the Midwest so people will stay

Andy Case, founder of the blog "Midwestern Gentlemen."
submitted by Andy Case

Andy Case thinks the Midwest has an image problem. Even worse, he says, is that Midwesterners buy into the characterization of the Midwest as “flyover country,” or not as interesting as the East or West coasts.

Case, a native of Plymouth, Mich., says this mentality causes people to leave the region in search of economic opportunity. He decided to do something to try to change that way of thinking -- and that led to his blog, Midwestern Gentleman.

“I didn’t see anything that said ‘I’m proud to be from the Midwest and here’s why,’ And, I think my blog is highlighting things that make the Midwest great, and why it’s great,” said Case.

“Hopefully, (people) identify with that and choose to stay in the region, and follow their professional careers here instead of somewhere else.”

Case started  Midwestern Gentleman while a student at Michigan State University. When he graduated, in May of 2009 it took him months to find a job .He eventually landed one in advertising and works in Detroit.

Despite the long search, Case was a little frustrated with those in his graduating class who left the state.

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Arts/Culture
4:01 pm
Mon June 20, 2011

'Pure Michigan' to sponsor NASCAR race

Lake Michigan as seen from Beaver Island
Jennifer Guerra Michigan Radio

The state’s popular Pure Michigan tourism campaign is headed to the race track this summer.

Pure Michigan will sponsor its first NASCAR race at the Michigan International Speedway. It will be billed as the Pure Michigan 400. ESPN will be broadcast the race  nationwide and run Pure Michigan ads during the event.

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Economy
10:03 am
Mon June 13, 2011

Private-sector partners give $3 million for Michigan tourism ads

A screen capture of a Pure Michigan commercial.
michigan.org

 LANSING, Mich. (AP) - The state's popular Pure Michigan tourism campaign has gotten a $3 million boost from private-sector partners to support advertising this year.

The Travel Michigan Ad Partnership Program announced Monday that the contributions from 28 communities and destinations in Michigan are double those from 2010. The Michigan Economic Development Corp. is matching those contributions.

Mackinac Island, The Henry Ford in Dearborn and Traverse City are national sponsors, each contributing $500,000 toward the Pure Michigan national campaign. Travel Michigan says the money means ads will be able to run longer on cable television networks nationwide.

Pure Michigan campaigns promote the state's beaches, golf courses and other destinations to potential tourists.

Arts/Culture
5:32 pm
Fri April 29, 2011

Pure Michigan ad: Live the "artful" life in Grand Rapids

"Nessie on the Grand" is one of more than a thousand entries in the annual ArtPrize event in Grand Rapids.
Daniel E. Johnson Creative Commons

Pure Michigan's latest ad features the city of Grand Rapids. 

The new commercial paints Grand Rapids as the state's 'go to' place for arts and culture, with lines like "where food is art, and music flows in every color imaginable; let's start living the artful life."

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Economy
3:44 pm
Mon March 21, 2011

Analysts predict a boost to Michigan's tourism industry this year

A lighthouse, silhouetted against a pinkish horizon, overlooking Lake Michigan
(photo by Steve Carmody/Michigan Radio)

Michigan’s tourism industry is expected to see a boost in business this year.  Michigan State University tourism experts are predicting a 4% increase tourism spending this year, thanks in part to an expected increase in business travel. 

 MSU researcher Sarah Nicholls says Michigan's tourism industry will build on improving conditions seen last year.

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Politics
5:45 pm
Thu March 10, 2011

Pure Michigan campaign gets funding

The Pure Michigan campaign is a good investment in Governor Snyder's eyes.
www.michigan.org

Governor Rick Snyder signed full funding into law for the Pure Michigan ad campaign.

He signed the funding plan at the Henry Ford Museum in Dearborn today, saying his plan to pay for the Pure Michigan ad campaign through a venture capital fund will work this year and next year.

He says he will continue to evaluate the effectiveness of the ad campaign over the next two years:

“I’m the metrics and dashboard person, so we’re going to focus on metrics and dashboards on everything we do,” said Snyder.

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Politics
6:42 am
Thu March 10, 2011

Snyder to sign 'Pure Michigan' funding bill

Governor Rick Snyder will sign a bill today to fund the Pure Michigan advertising campaign
David Plotzki Flickr

Governor Rick Snyder is expected to sign a bill today that would extend the life of the state's 'Pure Michigan' advertising campaign.

The measure allows for an addition $10 million to fund the popular ads. The Associated Press reports:

That's double the previous amount and raises overall Pure Michigan funding for this budget year to $25 million, as Snyder requested.

It will be the third bill signed by the new Republican governor, who took office in January. He signed two agricultural bills Tuesday.

Pure Michigan campaigns promote the state's beaches, golf courses and other destinations to potential tourists. The extra $10 million will pay for regional campaigns targeting cities such as Chicago, Columbus, Cleveland and Indianapolis.

The Governor is scheduled to sign the bill this afternoon at the Henry Ford museum in Dearborn.

Economy
11:58 am
Thu February 24, 2011

Pure Michigan funding bill on the way to governor's desk

Thinking of summer days along the Lake Michigan shoreline
(photo by Steve Carmody/Michigan Radio)

A bill that would fund the Pure Michigan ad campaign for the entire year will soon be on its way to Governor Rick Snyder for his signature. The Legislature has approved the additional dollars to keep the campaign on airwaves through the busy tourism months. 

Republican state Senator Geoff Hansen says the funding had to be approved this week before ad-buy costs go up. 

"It was more important that we got it done right now because every day that we delay this means that we’re going to have that less of a chance to buy the ads that we need. We can buy more now than we can in a week, so it was just so important to get it done.”  

The state will tap a venture capital fund to pay for the ads for the balance of this year. Hansen says lawmakers still need to find a permanent funding source for the Pure Michigan ad campaign. But he does not think they will deal with that issue until next year.

Economy
12:04 pm
Tue February 8, 2011

Pure Michigan takes step to getting $10 million dollars more from state

The Lake Michigan shoreline at Frankfort, Michigan
Steve Carmody Michigan Radio

A State House committee this morning approved $10 million to for the Pure Michigan tourism advertising campaign. The full House is expected to vote on the funding this week, and the Senate next week.

The measure may hit the governor’s desk before the end of the month. 

George Zimmerman is a vice president with Travel Michigan.  He says the money is needed as soon as possible.

 "The funding for the national cable TV buy has already been provided up to this point.   But we don’t really have the funding yet for the regional Spring/Summer buys, in key out of state markets like Chicago, Indianapolis, Cleveland, Columbus etc."

The Pure Michigan campaign is expected to be fully funded at $25 million this year with a mix of public and private money.  The Pure Michigan advertising campaign is credited with boosting the state’s tourism industry, but state budget cuts threatened to keep the campaign off the air.

Politics
5:27 pm
Tue February 1, 2011

Pure Michigan campaign seeking public and private dollars

Screen grab from Pure Michigan ad
Pure Michigan

A measure to fully fund the Pure Michigan advertising campaign for the rest of the year appears poised for a vote next week in a state House committee.

Tourism officials and travel-related business owners showed up at the first hearing to support the legislation.

Dan Musser’s family owns the Grand Hotel on Mackinac Island. He says the national ad campaign has helped draw a growing number of out-of-state visitors to the island.

"Our potential is even greater than our success at this point, but if the campaign is not fully funded, we’ve wasted the opportunity for the Pure Michigan brand to reach its full potential. That potential brings tax revenues to the state, supports and creates jobs for Michigan residents."

Musser also says Mackinac Island is splitting the cost of a $1 million nationwide Pure Michigan ad purchase with the state’s tourism agency, Travel Michigan.

The ad will use the Pure Michigan brand to specifically promote Mackinac Island to travelers.

The Henry Ford in Dearborn will also share the costs of national campaign promoting the museum and the Pure Michigan brand.

Travel Michigan says about 30 other resorts and regional tourism offices  are also forming Pure Michigan ad partnerships with the state.

Politics
3:56 pm
Mon January 31, 2011

Pure Michigan campaign heads for a House hearing

The Pure Michigan campaign will run out of money mid-year without an infusion of more funds.

A state House committee will hold its first hearing tomorrow on a plan to tap into a state-operated venture capital fund to keep the Pure Michigan campaign on the air for the rest of 2011.

Earlier efforts to come up with an acceptable fee or tax to pay for the campaign have failed.

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State Legislature
7:40 am
Fri January 28, 2011

'Pure Michigan' funding bill introduced in state House

Inside the state's Capitol Building, Lansing, MI
Cedar Bend Drive Flickr

Republican state Representative Wayne Schmidt of Traverse City introduced a bill yesterday in the state House that would transfer $20 million into the state's 'Pure Michigan' tourism ad campaign. That would be an increase from the $10 million that's currently planned.

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