pure michigan

Economy
1:49 pm
Wed December 15, 2010

Pure Michigan gets much needed cash from state

The Pure Michigan advertising campaign is getting the money it needs.   Governor Granholm today signed the legislation authorizing funds to pay for ads promoting Michigan tourism.

The Associated Press reports: 

Gov. Jennifer Granholm has as expected signed a bill that will help pay for the Pure Michigan tourism advertising campaign. The bill that Granholm announced signing Wednesday transfers $10 million to the campaign from the state's 21st Century Jobs Fund.  The addition gives Pure Michigan more than $15 million for the current fiscal and will provide enough cash to pay for a winter and spring tourism campaign. The program would have been canceled if the extra money had not been approved. Pure Michigan advocates still are pushing to raise the annual budget for the program to about $30 million.

State Law
6:20 am
Fri December 3, 2010

Granholm wants 'Pure Michigan' funding

Governor Jennifer Granholm
Photo courtesy of www.michigan.gov

Update 12/3/2010 6:18 AM

After working into the early morning hours, the state legislature finished their 2009-2010 legislative session this Friday morning.

Lawmakers approved $10 million dollars for the 'Pure Michigan' advertising campaign.  Governor Granholm had wanted $25 million for the campaign. Democratic state Representative Dan Scripps said the deal could have been better:

You know, we’ve put two options on the Senate’s desk, and the governor’s put a third one, and essentially they punted and raided from another pot and I just don’t think that’s the way to go. We can do better than this.

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Update 12/2/2010 1:30 PM

Michigan Public Radio Network's Rick Pluta just let us know that Governor Granholm's office says she is trying to reach a deal to use economic development funds to get the 'Pure Michigan' advertising campaign back on the air. 

As the Detroit Free Press reports:

The Pure Michigan tourism ad campaign would be saved with a $25 million infusion from the state's 21st Century Jobs Fund, based on discussions today between lawmakers and Gov. Jennifer Granholm.

The tourism industry has also been pushing hard in the final days of the 2009-2010 legislative session to get state lawmakers to agree to fund the ad campaign.

Michigan Legislature
7:40 am
Mon November 15, 2010

Debate continues over 'Pure Michigan' funding

Little Sable Point Lighthouse, MI
David Plotzki/Creative Commons

State tourism officials are hoping to get the Pure Michigan tourism campaign back on the air-waves.

The campaign was stopped earlier this year when the state ran out of money to pay for the ads.

As Rick Pluta reports, Governor Granholm has asked the legislature to tap into a projected budget windfall as a short-term solution to pay for the ads.

Governor Granholm has said the 'Pure Michigan' campaign generates $2.23 in tourism-related activity for every dollar spent on the ads.

A poll of likely Michigan voters released earlier this month showed strong support for the Pure Michigan ad campaign.

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