Another survey, another big improvement for Ford Motor Company.
Consumer Reports says its subscribers ranked Ford second only to Toyota as the best brand this year. It’s a notable reversal of fortunes for both companies.
According to Consumers Reports, subscribing car owners perceive the Ford brand as nearly equal to the Toyota brand, and on the key factors of safety, quality and value, they rank Ford better than Toyota.
Ford also was rated best non-luxury brand in a recent J.D. Power survey on initial quality.
"This was long-term planning that is now paying off," says Jesse Toprak, an analyst with TrueCar.com.