Rob Bliss

The longest basketball shot? How can we really know? / YouTube
Part of the 2011 Grand Rapids LipDub.
youtube.com

The creators of the Grand Rapids LipDub video are using the buzz they've created to launch what they call an "international brand awareness firm."

Rob Bliss, Jeffrey Barrett, and Scott Erickson say their new firm, Status Creative, will build upon the success they had with the Grand Rapids LipDub video (which has had more than 3 million views since its release on YouTube).

From their press release:

“We’re not going to shy away from the spotlight that the Grand Rapids LipDub is shining on us,” said Erickson, referring to the worldwide media coverage and over 3 million YouTube views the video has generated in just two weeks. “But we want people to know that our experience and capabilities go far beyond that single project.  We envision taking the same creative energy and applying it to everything from political campaigns to consumer product launches.”

They say they'll limit their work to 10 campaigns in 2011.

Lindsey Smith / Michigan Radio

In case you've been living under a couch cushion for the past week or so and haven't heard about the Grand Rapids LipDub video getting rave reviews, let's bring you up to speed:

Lindsey Smith / Michigan Radio

Rob Bliss is known around Grand Rapids for putting on some crazy events. World record Zombie Walks, giant community pillow fights, water balloon fights, the ‘world’s largest inflatable water slide’, electronic music festivals, sidewalk chalk floods…I’m sure I’m forgetting one or two.

The latest is a professional lip dup video featuring at least a thousand people from the Grand Rapids area.

Here's a video we put together on the making of the lip dub:

Rob Bliss / Rob Bliss Events

A community organizer is asking tens of thousands of people to help him create a video promoting Grand Rapids. Rob Bliss is known around Grand Rapids for putting on one-of-a-kind, free events and he's announced his latest idea. He’s planning to make the video crazy enough that it’ll go viral.

Lip-dubs are like a music video featuring regular people lip-singing and dancing to a song they all know. They’re usually not edited – meaning they have to shoot the whole video in one take.

Bliss says lots of high schools and colleges have been putting together lip-dubs to promote their schools lately.

“But no one’s really made a truly city-wide professional level production like this kind of thing. And I think that’s really what’s exciting about this, is that it’s really attempting something that – at least to me – feels nearly impossible."

Which, to me, is sort of strange. Bliss has pulled off all kinds of crazy events. For ArtPrize once he made thousands of colored paper airplanes and flew them off skyscrapers downtown. He’s attracted thousands of people downtown for a massive pillow fight, a world-record-setting zombie walk, sidewalk chalk floods, and the ‘world’s largest inflatable waterslide’ which stretched two city-blocks down a steep street.

The nine minute long video (set to the tune of a live version of Don McClean’s “American Pie”) will be a continuous, single camera shot with no edits. Bliss says it’ll take a whole day and thousands of residents to set up and shoot. 

 “We stuff it full of all of this crazy, crazy, crazy stuff. Weddings, marching bands, motorcades with police officers hanging out the windows singing the songs, pillow fights, kayakers in the grand river, lighting parts of Pearl Street Bridge on fire, helicopter take-off out of downtown; ridiculousness really.”

Bliss has hired a professional production company for the video shoot. He expects to spend between $25,000 and $35,000 on it. He’s now hiring some part-time staff and looking for volunteers to help with and be in the video.

The big day for the video shoot is Sunday May 15th with a rain date the following weekend.