sales

Auto/Economy
10:08 pm
Tue March 29, 2011

Minivans fight "Loser Cruiser" stereotype with new sex appeal

The 2011 Nissan Quest

Pity the poor minivan. 

It hauls the family on vacations, never complaining.  

Carries the kids to school and soccer practice.  

Ever ready for a spontaneous trip to the hardware store, but does it get any respect? Nope. 

It gets called names. 

"Loser cruiser."

"Road slug."   

Well, if you make minivans, you can get mad.  Or like Toyota, you can embrace the situation with a tongue-in-cheek rap -- “The Swagger Wagon”  sung by an unhip, white, yuppie, suburban couple, with their two kids jammin' to the beat, next to a Sienna minivan.

"We rock the SE not the SUV, and it's true if I were you I'd be jealous of me, in the swagger wagon, yeah, the swagger wagon, I got the pride in my ride in the swagger wagon...."

Chrysler invented the minivan 27 years ago.  But after being wildly popular for years, the segment has lost customers, first to SUVS, then to crossovers. 

The people who design minivans are the first to admit they’re fighting an image problem.  And they’re doing something about it.  Chrysler has an optional all-black leather interior it nicknamed the “Man Van. “  All four of the biggest players – Honda, Chrysler, Toyota and Nissan – got minivan makeovers this year.  There’s more sculpting, more chrome, more creased sheet metal.  Even jaunty little fins.  Sage Marie is with Honda.    

"If you think of what makes a sports car compelling, it’s that its low and wide, that's what makes it emotionally exciting.  So from a styling standpoint we tried to do that with the Odyssey."

In your FACE, sports car owners.  And cue another tongue-in-cheek song about minivans, this time a Beach Boys-style parody by the Austin Lounge Lizards.

"Hey, little minivan, we're going to the grocery store!/She's got an automatic tranny with overdrive and the radio's tuned to Magic 95/ She gets 30 miles on a gallon of gas and  I can schlep all the girls to gymnastics class/Hey little minivan, we're goin' to the children's museum!"

Well, upping the cool factor may help.  But people really buy minivans for comfort,  convenience, and practicality.  The sliding doors, all that space.  And the seats. 

Minivan designers take fierce pride in their seating configurations.   Honda’s Odyssey has a second row middle seat you can slide really close to the front seat.  That puts the baby within arm’s reach of a parent.  For Chrysler, the bragging point is “Stow and Go seats,”  which, in a matter of a few seconds, can be neatly folded and pushed into a compartment in the floor.

Fold all the seats down and there’s enough room for a refrigerator or two.   But one company thinks some customers could be willing to downsize a little, especially as gas hovers around $4.00 a gallon.  Ford Motor Company’s new small people-mover, the C-Max, will seat seven.  It will have sliding doors.  But Ford’s Paul Anderson says it will get car-like fuel economy.  Just don’t call it a minivan.

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Economy
11:10 am
Fri December 17, 2010

Retailers expect a surge in sales this weekend

Holiday shoppers will be making the rounds this weekend.
Jenn Forman Orth Flickr

Michigan retailers were optimistic that this would be a better holiday shopping season than they’ve had the last few years.

And so far, those expectations appear to be warranted.

The National Retail Federation upped its prediction for holiday sales from a 2.3% increase to a 3.3% increase over last year.

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State Law
11:36 am
Wed December 1, 2010

No Sunday morning liquor sales... yet

Martini
Ken30684/Creative Commons

Today is the day that a bill that allows alcohol sales on Sunday mornings and Christmas Day goes into effect. But, liquor control officials are still working on how to implement the new law. 

The Associated Press reports:

A spokeswoman for the Michigan Liquor Control Commission said Tuesday the agency will be posting applications for the $160 license needed to sell alcohol on Sunday mornings and notifying local governments about the new law this week. Local governments will have until Dec. 15 to notify state officials if they opt to ban Sunday morning sales.

Lawmakers last month approved the bill  that allows alcohol to go on sale starting at 7am on Sunday mornings and on Christmas Day.

State Legislature
1:18 pm
Wed November 10, 2010

Will we finally be able to have a Bloody Mary at Sunday brunch?

Martini
Ken 30684/Creative Commons

UPDATE 1:38 PM: The Associated Press is reporting that the state Senate passed the bill 25-13.  The bill now goes to the House.

I just got a heads-up from our Lansing-based reporter Laura Weber.  She says a deal has been reached between the state House and Senate that would allow for liquor sales in Michigan on Sunday mornings and Christmas Day. 

A previous bill that would have allowed for the sales was vetoed by Governor Granholm last month.  Now, it appears lawmakers have reworked the bill for the governor's approval.

The Senate is expected to vote on the measure this afternoon.