soccer

Soccer
8:58 pm
Fri April 4, 2014

Big-time soccer coming to The Big House

University of Michigan Athletic Director Dave Brandon, center, and Manchester United Communications Director Phil Townsend, far left, pose with event organizers.
Credit Steve Carmody

Two of the world's biggest soccer teams are officially coming to Ann Arbor. English champions Manchester United will play Spanish giants Real Madrid in the Big House on Aug.  2. The match is part of an off-season tournament that follows the World Cup in Brazil.

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Sports
2:21 pm
Wed July 10, 2013

Detroit City Futbol Club brings European-style fandom to Motor City

Fans react after a goal by the Detroit City Futbol Club
Matthew Lewis Model D

We mentioned this morning that despite Detroit's troubles, there are plenty of things in the city to cheer about.

One of those things is the Detroit City Futbol Club.

The team just completed an undefeated regular season thanks to skilled players and an enthusiastic fan base who loudly cheer on the team they call "Le Rouge."

The fans are not "hooligans," those people are violent. But the "Northern Guard" (as they are known) do like to set off smoke bombs when the team scores.

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Auto/Economy
5:50 pm
Sun April 8, 2012

Jeep signs major deal with Italian soccer team

Jeep has signed a three-year, $45 million marketing deal with an Italian professional football club. 

The agreement could help the brand make inroads in Europe, where SUVs are uncommon.

The Jeep logo will soon appear on the backs of the jerseys worn by the Italian soccer team Juventus.  The team will also get Jeeps for club use. 

Michigan Radio sports commentator John U. Bacon says it’s an aggressive marketing ploy that will almost certainly boost Jeep’s brand awareness in Europe.

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