Inside today’s New York Times, you’ll find my story on Detroit Tigers’ ace Justin Verlander.
I was on hand Tuesday night when Verlander nearly pitched the third no-hitter of his career.
He wound up with a two-hit game against the Cleveland Indians, in a performance that baseball scribes say was one of the best of the year.
And we discovered, there is an economic impact for Detroit every time he walks on the mound.
Call it the Verlander Effect.
Verlander attracted 28,128 fans to Tuesday night’s game — the latest proof that attendance when Verlander pitches goes up by more than 5,000 (5,137 to be precise). The fan count at a Verlander appearance averages 26,981; the Tigers are averaging 21,844 on nights when he doesn’t.
That extra 5,137 people adds up to a lot of revenue for the Tigers and by extension, the businesses around Comerica Park and in Detroit.