Governor Jennifer Granholm
Photo courtesy of

Update 12/3/2010 6:18 AM

After working into the early morning hours, the state legislature finished their 2009-2010 legislative session this Friday morning.

Lawmakers approved $10 million dollars for the 'Pure Michigan' advertising campaign.  Governor Granholm had wanted $25 million for the campaign. Democratic state Representative Dan Scripps said the deal could have been better:

You know, we’ve put two options on the Senate’s desk, and the governor’s put a third one, and essentially they punted and raided from another pot and I just don’t think that’s the way to go. We can do better than this.


Update 12/2/2010 1:30 PM

Michigan Public Radio Network's Rick Pluta just let us know that Governor Granholm's office says she is trying to reach a deal to use economic development funds to get the 'Pure Michigan' advertising campaign back on the air. 

As the Detroit Free Press reports:

The Pure Michigan tourism ad campaign would be saved with a $25 million infusion from the state's 21st Century Jobs Fund, based on discussions today between lawmakers and Gov. Jennifer Granholm.

The tourism industry has also been pushing hard in the final days of the 2009-2010 legislative session to get state lawmakers to agree to fund the ad campaign.

Little Sable Point Lighthouse
David Plotzki/Creative Commons

State tourism officials are hoping to get the Pure Michigan tourism campaign back on the air-waves.

The campaign was stopped earlier this year when the state ran out of money to pay for the ads.

As Rick Pluta reports, Governor Granholm has asked the legislature to tap into a projected budget windfall as a short-term solution to pay for the ads.

Governor Granholm has said the 'Pure Michigan' campaign generates $2.23 in tourism-related activity for every dollar spent on the ads.

A poll of likely Michigan voters released earlier this month showed strong support for the Pure Michigan ad campaign.

Rogue River
Trout Unlimited

Efforts to protect and restore a cold water fishery north of Grand Rapids could serve as an example for the nation.

Fishermen know the Rogue River best for its spring and winter steelhead runs through Rockford. National coldwater conservation group Trout Unlimited also wants to protect habitat for the brook and rainbow trout that live there. So it designated the watershed as its newest "home river."

Boat on Northport Bay, Lake Michigan
Mark Brush / Michigan Radio

Michigan Radio listeners are having a conversation on Facebook about their favorite places to travel around Michigan.

Most are sharing. Some, like Trevor, are keeping their secrets, "If I told you I'd have to kill you."

Here's the list so far: