Four Michigan communities are changing their downtown identity with help from the Michigan Main Street Center.
The Center hopes to help each city market their unique characteristics to residents and future visitors.
Laura Krizov manages the program for the Michigan Main Street Center. She says the four cities to receive rebranding services - Boyne City, Clare, Grand Haven, and Niles - have a downtown presence, but wanted to cultivate one that was more readily identifiable with their community.
Six communities applied for the program, but Krizov said the four were chosen because they demonstrated the need and the ability to benefit from the program:
"We feel that they will be able to pull this off and in the end, we’ll be able to give them a great brand, telling the community who they are and what they want to do."
Each community will get a logo and website that is meant to help them build a cohesive brand.
-Bridget Bodnar, Michigan Radio Newsroom