© 2024 MICHIGAN PUBLIC
91.7 Ann Arbor/Detroit 104.1 Grand Rapids 91.3 Port Huron 89.7 Lansing 91.1 Flint
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Michigan's Kellogg Co. stepping in to snatch up Pringles

The Pringles Brand might become part of the Kellogg Company.
user thedeliciouslife
/
Flickr
The Pringles Brand might become part of the Kellogg Company.

The Battle Creek based Kellogg Co. is moving to make more inroads into the snack world.

The company plans to purchase the Pringles brand, according to the Associated Press:

Kellogg has popped up to buy the Pringles chip brand from Procter & Gamble for $2.7 billion after a similar deal with Diamond Foods was derailed by accounting problems and an executive shakeup at Diamond. The addition will help Kellogg with its goal of becoming as big globally in snacks as it is in cereal. The Pringles business will add to Kellogg’s stable of snack brands that include Keebler, Cheez-It and Special K Cracker Chips.

In a statement, Kellogg President and CEO John Bryant said:

"We are excited to announce this strategic acquisition. Pringles has an extensive global footprint that catapults Kellogg to the number two position in the worldwide savory snacks category, helping us achieve our objective of becoming a truly global cereal and snacks company. We are delighted to welcome the employees of the Pringles organization to Kellogg. Their collective passion and commitment has resulted in Pringles' well-deserved acclaim as one of the most recognized brands in the world."

Kellogg says it expects to complete the Pringles acquisition during the summer.

Mark Brush was the station's Digital Media Director. He succumbed to a year-long battle with glioblastoma, an aggressive brain cancer, in March 2018. He was 49 years old.
Related Content