Almost 30 years ago, I was national editor of the Detroit News, which was then the largest-circulation paper in Michigan.
The newspaper was then locked in a competitive struggle with the Detroit Free Press, and each was trying to put the other out of business. They had the novel idea that not only low prices but high quality was the way to win, and they did a lot of excellent journalism.
Back then, in the days before the World Wide Web, both newspapers sold well over 600,000 copies every day. On Sundays, their combined circulation was more than a million and a half. You could subscribe to either paper anywhere in the state.