48 restaurants in Grand Rapids are competing to be the home of the first-ever “Grandwich”. The idea for the sandwich competition came out of a competition for the best ideas.
Nicole Infante wanted Grand Rapids to have a signature sandwich – like the Philly cheese steak sandwich. The idea got a lot of traction but the judges at the idea competition didn’t award her any money. The next day promoters of the downtown area offered to help make her idea reality.