M-22

Broneah Inc.'s trademark on the M-22 highway route marker.
USPTO

Several weeks ago I posted on the debate taking place over the trademark owned by brothers Matt and Keegan Myers.

They've captured the love people have for northwest Michigan and Leelanau County with their M-22 business.

M-22 has been a success, but they've also been working to keep others from selling stuff emblazoned with a Michigan state road sign symbol.

Larry Page / wikimedia commons

Several years ago, brothers Matt and Keegan Myers had an idea - capitalize on the love people have for the Leelanau County area by selling t-shirts, hats, coffee cups, bumper stickers, wine, and other items with the state highway M-22 logo on them.

State highway M-22 winds through the scenic coastal areas northwest of Traverse City, and along the Sleeping Bear Dunes, Michigan's "pinkie."