michael finney

Investigative
9:43 am
Fri February 11, 2011

Economic gardening? What's that?

Michael Finney - As CEO of the Michigan Economic Development Corporation, he's the state's chief "economic gardener."
Photo courtesy of Inforummichigan.org and Peplin Photographic (larrypeplin.com)

When the Governor gave his State of the State speech, I was standing on the crowded floor of the House of Representatives.  Governor Rick Snyder outlined his plans to get Michigan back to work.  We all listened as he said the Michigan Economic Development Corporation would lead the way.

“The MEDC will recalibrate its efforts and become a better partner with these regional groups to enhance economic gardening, talent enhancement, and support service to companies.”

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Politics
6:49 am
Wed January 5, 2011

'Pure MI' campaign to be used to market state as business destination

The state’s new economic development chief says the “Pure Michigan” tourism campaign should also be used as a tool to grow and attract businesses. Rick Pluta, Michigan Public Radio Network's Lansing Bureau Chief sent us this report from the Capitol:

Michael Finney was confirmed as the new CEO of the Michigan Economic Development Corporation by its board of directors. Finney was Governor Rick Snyder’s choice to lead the agency.

Finney says the “Pure Michigan” campaign is already a success story in selling the state as a tourist destination:

So we want to find ways to use that as a brand that will represent both tourism and business in our state. We think it’s a great brand and we intend on exploring that further as we go about our business of effectively marketing Michigan as a desired place to grow a business.

Finney says that can be done using free media and without increasing the Pure Michigan ad budget. He also says there will be a shift in the focus of the state’s economic development efforts toward helping entrepreneurs who are already in Michigan grow their businesses and hire more workers.