pure michigan

Stateside
7:56 pm
Thu September 4, 2014

Pure Michigan kicks off fall advertising campaign

Credit User: Jim Sorbie / Flickr

Kids are back in school. Cider mills are opening. And, like it or not, the days are getting shorter.

Must be time to swap out the summer fun Pure Michigan advertisements for fall.

Emily Lawler of MLive said that these commercials will be run in places such as southern Ontaio, Illinois, Indiana, Ohio, as well as different parts of Michigan.

According to Lawler, more than $1 million is spent on Pure Michigan campaigns, and some of the fund comes from private sector partners such as Coca Cola and golf associations.

“According to Michigan Economic Development Corporation’s most recent study, for every dollar we spend on Pure Michigan advertising, there’s about $6.66 that comes back returning to our economy,” Lawler added.

*Listen to our interview with Emily Lawler above.

Economy
3:04 pm
Mon June 30, 2014

MEC report suggests Michigan living conditions don't live up to residents' hopes

Credit Pothole in a road. / Wikimedia Commons

The living conditions in Michigan are crumbling and the residents aren't happy about it.

That's according to a report by the Michigan Economic Center, called The Michigan Dream at Risk.

It says that over the past 10 years, Michigan's legislators have cut support to the things Michigan citizens love most.

Because of this, Michigan's roads, outdoors, and schools are suffering.

The report suggests more than 60% of those polled favor funding for public investments.

John Austin is the Director of MEC.

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Economy
3:15 pm
Wed March 12, 2014

Those "Pure Michigan" ads are paying off

One of the successful ad campaign's evocative images
Credit michigan.org

The Pure Michigan advertising campaign helped fill state tax coffers again last year.

Michigan has invested heavily in an effort to boost tourism in recent years. And the commercials, which are voiced by actor Tim Allen, and often feature scenic shots of lake vistas or Detroit nightlife, are getting through to people.

Michelle Grinnell is the public relations manager for Pure Michigan. She says the Pure Michigan brand connects with people.

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Business
10:18 am
Mon March 10, 2014

Michigan tourism industry should see a boost in 2014

“With each year of the recovery, people have more and more confidence in the economy and are therefore more comfortable,” says Dan McCole, assistant professor in MSU’s Department of Community Sustainability.
Steve Carmody Michigan Radio

2014 may be a ‘robust’ year for Michigan’s tourism industry.

Stock markets and consumer confidence are high, housing markets are improving and unemployment is down. Michigan State University researchers say these are all factors that play a role in determining if people will take a vacation.

The MSU researchers presented their annual tourism forecast at an industry conference in Traverse City this morning.

They’re predicting a 4.5% increase in hotel receipts this year compared with 2013, which was a strong year for Michigan tourism.

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Politics & Government
1:50 pm
Tue September 3, 2013

Will Michigan be the new travel destination for Asians?

A sign promoting the Pure Michigan campaign.
michigan.org

Gov. Rick Snyder is making his way to Asia on Wednesday, in an attempt to sell China and Japan on all things “Pure Michigan.”

This will be Snyder’s third trip to eastern Asia as governor. This time around, the governor is not only attempting to build business relationships with China and Japan, but also trying to pitch the Great Lakes State as a new American destination for Asian tourists.

Expanding the “Pure Michigan” campaign to international tourists is a relatively new endeavor for the state. Just this February, the state allocated an additional $4 million to the program for the sole purpose of bringing in foreign travelers.

And perhaps with good reason. In 2012, Chinese tourists beat out their American and German counterparts as the world’s top international tourist spenders. In just that year, Chinese sightseers spent $104 billion on global travel.

But will Michigan ever bypass popular U.S. travel destinations, like Times Square or San Francisco?

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Economy
1:18 pm
Wed August 21, 2013

New 'Pure Michigan' ad about Detroit features a lot of...fountains

A screen grab of the DIA in the Detroit Pure Michigan ad
Pure Michigan

There's a new Pure Michigan ad about Detroit. 

Released on August 19, the 32-second video features classic images of Detroit through a soft, fuzzy lens.

An evening row on the river, a sunny afternoon at the Detroit Institute of Arts, and a fresh array of fruit and veggies at Eastern Market create a picturesque montage of the city.

Also, there's an unusually large number of fountains. Here's what we see in 32 seconds:

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Arts & Culture
12:10 am
Tue July 2, 2013

Part of an Irish Hills landmark coming down

A demolition crew is removing the two observation decks on top of the Irish Hills Towers
Steve Carmody/Michigan Radio

Part of the iconic Irish Hills Towers in Lenawee County is being demolished this week.

Members of a small wrecking crew are slowly dismantling the two observation decks that top the six story tall wooden towers.   The work is expected to take a few days, depending in part on the weather. 

The towers have been a landmark along U-S Route 12 in southern Michigan since the 1920’s and they're on the National Register of Historic Places.  

But age and neglect have taken a toll in recent years.

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Politics & Government
2:14 pm
Mon April 8, 2013

New license plate pushes 'Pure Michigan' - Vote for your all-time favorite

Michigan's new 'Pure Michigan' plate.
State of Michigan

New license plates in Michigan will feature the "Pure Michigan" tourism logo.

Secretary of State Ruth Johnson and Gov. Rick Snyder unveiled the plates today at a secretary of state branch in Lansing. They say the plates will help millions of residents be ambassadors for their state.

From the press release:

Gov. Snyder called the plates a new way to help strengthen the Pure Michigan brand, which encourages economic growth and job creation.

"More tourism is good for Michigan families, communities and our economy," Snyder said. "The Pure Michigan campaign successfully attracts out-of-state dollars and investment because we have such a great story to tell and so many unique destinations and opportunities. Now every driver can join the effort to promote the place we call home."

The plate unveiled today will gradually replace the state's standard white-and-blue license plate.

The current standard plates with a blue bar across the top will be issued until they're gone in each Secretary of State office.

For an extra $5, you can request a Pure Michigan plate now. All new personalized, veteran and fundraising plates will have the Pure Michigan logo without asking.

Past license plates have touted Michigan as a "Water Wonderland" or the "Great Lake State," so we wanted to know, which Michigan license plate is your favorite?

Check out the selections above and take our poll:

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Economy
11:45 am
Mon March 18, 2013

'Pure Michigan' campaign kicks off $13M effort

michigan.org

LANSING, Mich. (AP) - The state's "Pure Michigan" tourism campaign is kicking off a $13 million national cable television advertising effort.

The new campaign begins airing Monday and runs through the end of June. It includes five partners that pitched in a total of $3 million: Ann Arbor, Grand Rapids, Mackinac Island, Traverse City and The Henry Ford historical attraction in Dearborn.

The state says Ann Arbor contributed $1 million and the other four partners contributed $500,000 each.

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Arts & Culture
1:05 pm
Wed February 20, 2013

Pure Michigan brings pure economic benefits to the state

A highway sign as seen when entering Michigan
michigan.org

Bridge Magazine published an article this week that shows the scale and value of Michigan's tourism sector.

Contributor Jeff Alexander writes the sector accounts for $17.7 billion of Michigan's $300 billion-plus economy.

Citing state tourism data, Alexander writes since it's launch in 2006,  the Pure Michigan campaign has helped attract out of state visitors by focusing on the states natural beauty and historic attractions.

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Politics & Government
9:00 am
Sat February 16, 2013

The week in review

David Defoe flickr

This week in review Rina Miller and Jack Lessenberry discuss Detroit’s State of the City address, lawmakers conversation about abortions and Viagra coverage in Senate health plans, and the removal of Pure Michigan right to work ads.

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Politics & Government
1:06 pm
Thu February 14, 2013

Pure Michigan logo won't pair up with 'right-to-work' again

An ad in the Wall St. Journal touting Michigan's controversial right to work law along with the Pure Michigan logo.
Credit MyFoxDetroit

The Michigan Economic Development Corporation (MEDC) got some heat after this ad appeared in the Wall Street Journal last month (photo courtesy of MyFoxDetroit):

It cost MEDC  $144,000.

MEDC is a public-private entity and functions as a marketing firm for the state of Michigan. MEDC officials say only private money was spent on the Wall St. Journal ad.

But tying the state's 'Pure Michigan' brand to a controversial new law was roundly criticized by Democrats and by some advertising experts.

Republican Gov. Rick Snyder said the ad was "too specific, and possibly divisive."

The Detroit News reports today that MEDC won't do it again:

The Michigan Economic Development Corporation has halted use of the Pure Michigan logo in advertisements promoting the new right-to-work law following backlash from Democrats and criticism from Republican Gov. Rick Snyder.

"At this point any further advertising on that level or in that style has been put on hold," Jim McBryde, vice president of government affairs, told the House Tourism Committee Thursday morning.

Mike Finney, president and CEO of the MEDC, is re-evaluating use of the tourism logo in economic development advertisements, McBryde said.

Politics & Government
6:45 am
Tue January 15, 2013

In this morning's Michigan news headlines. . .

User: Brother O'Mara flickr

Referendum campaign will try to block wolf hunts

After Governor Rick Snyder recently signed legislation opening up the doors to a possible wolf hunt in the state, a referendum campaign is trying to block the move. The Detroit News reports,

A petition committee, Keep Michigan Wolves Protected, is attempting to gather 225,000 signatures in the next two and a half months for a statewide ballot question that would protect wolves from being hunted as a trophy animal.

Governor Snyder criticizes right to work as Pure Michigan ad

Governor Rick Snyder has criticized a Michigan Economic Development Corporation ad that ran in the Wall Street Journal that touts the new right to work legislation as "Pure Michigan. "Governor Snyder says he would not have singled out right-to-work. Instead, he says he hoped the ad would highlight a broad range of new economic policies," Jake Neher reports.

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Politics & Government
5:10 pm
Mon January 14, 2013

Governor Snyder questions ad tying Pure Michigan brand to right-to-work

www.michigan.org

Governor Rick Snyder says he would not have tied the Pure Michigan brand so closely with the state’s controversial right-to-work law in a recent ad.

The Michigan Economic Development Corporation has been taking criticism for the ad, which appeared in the Wall Street Journal.

It promotes right-to-work alongside a logo for the state’s popular tourism campaign.

Governor Snyder said he thinks the message was too specific, and possibly divisive.

Read more
Politics & Government
9:00 am
Sat January 12, 2013

The week in review

State Capitol Building, Lansing, MI
Ifmuth Flickr

This week and review Michigan Radio’s Weekend Edition host Rina Miller and political analyst Jack Lessenberry discuss proposed bills to end lame duck sessions and make it easier to file freedom of information act requests. They also chat about the controversial right to work Pure Michigan ad that appeared in the Wall Street Journal.

Read more
Politics & Government
1:17 pm
Thu January 10, 2013

Wall Street Journal ad calls right-to-work law "Pure Michigan"

Pure Michigan YouTube

Update 6:45 p.m.

A "Pure Michigan" ad in the Wall Street Journal caused quite the stir this week. It didn't feature sandy beaches, pretty golf courses, or fishing... but Michigan's new right-to-work law instead.

“We certainly understood that this was not an issue where there was unanimous support," Michael Finney, President of the Michigan Economic Development Corporation said.

Read more
Business
2:12 pm
Wed December 5, 2012

Stateside: Pure Michigan's history of allure

The effective Pure Michigan campaign has long promoted the state's northern region
www.michigan.org

The Pure Michigan campaign is credited with attracting 3.2 million out-of-state visitors to Michigan.

It is an effective campaign with a surprisingly long history.

Michael Federspiel, executive director of the Little Traverse Historical Society and history professor at Central Michigan University spoke with Cyndy about the Pure Michigan of the past.

According to Federspiel, Northern Michigan was faced with reconstructing its image

“It was an area looking for an identity,” said Federspiel.

The major message of 19th century promotional campaigns was a combination of relaxation and exploration.

“During those years when the railroads were in charge of publicity, they would create booklets that would be in hotels and railroad stations. They would point to Northern Michigan where you could be very active, or not active at all. The Pure Michigan campaign targets non-Michiganians,” said Federspiel.

According to Federspiel,  in 1898 Ernest Hemingway's family decided to come to Petoskey and bought property. The Hemingway family still owns that original cottage.

“You have resort communities that were founded in the 1870’s that were places people came to spend the season.”

There are two ways you can podcast "Stateside with Cynthia Canty"

Offbeat
2:41 pm
Wed June 20, 2012

Ten signs it's summertime in Michigan

A summertime view from Marquette Park on Mackinac Island
user Notorious4Life Wikimedia Commons

Detroit Free Press columnist Ron Dzwonkowski offers 10 ways we can tell another Michigan summer is upon us.

Here's the list:

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Economy
4:01 pm
Sun May 13, 2012

Is the world ready for Pure Michigan?

Is this view worth the trip from Europe or Asia?
(photo by Steve Carmody/Michigan Radio)

The Obama Administration wants to step up efforts to promote the U.S. as an international tourism destination. That’s welcome news to the folks who run the “Pure Michigan” campaign.

Michigan tourism officials know people from foreign countries come here to vacation, but they don’t know how many, and that’s important to know when they’re planning how to spend the “Pure Michigan” campaign’s $25 million advertising budget.  

This year, only about one percent,  or about $250,000, is being spent to promote Michigan as a tourism destination in Europe, mainly in England and Germany. Nothing is being spent in Asia.

George Zimmerman oversees the “Pure Michigan” campaign for the Michigan Economic Development Corporation. He says the Obama Administration’s tourism strategy includes determining where foreign visitors want to go.

“For about half the states, including Michigan, there just isn’t enough sample size to really have good data. So, that’s been a challenge for us, says Zimmerman. 

Right now, the “Pure Michigan” campaign is focusing on regional promotions with some national ads, and “a modest effort” in Canada.

tourism
12:30 am
Tue March 27, 2012

'Pure Michigan' campaign brings $1 billion to businesses

(I'm partial to the Grand Rapids video... but there's lots more here.)

A new report shows the Pure Michigan campaign drove a record one billion dollars into the state’s economy last spring and summer. That’s almost twice as much as the spring and summer of 2010 (it was $605 million then).

“This is the biggest result ever for the campaign,” said George Zimmermann, director of the state’s tourism group, Travel Michigan. “The results just every year are a little better, little better; now this year is a pretty big jump,” George Zimmermann said.

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