Granholm wants 'Pure Michigan' funding

Dec 3, 2010

Update 12/3/2010 6:18 AM

After working into the early morning hours, the state legislature finished their 2009-2010 legislative session this Friday morning.

Lawmakers approved $10 million dollars for the 'Pure Michigan' advertising campaign.  Governor Granholm had wanted $25 million for the campaign. Democratic state Representative Dan Scripps said the deal could have been better:

You know, we’ve put two options on the Senate’s desk, and the governor’s put a third one, and essentially they punted and raided from another pot and I just don’t think that’s the way to go. We can do better than this.

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Update 12/2/2010 1:30 PM

Michigan Public Radio Network's Rick Pluta just let us know that Governor Granholm's office says she is trying to reach a deal to use economic development funds to get the 'Pure Michigan' advertising campaign back on the air. 

As the Detroit Free Press reports:

The Pure Michigan tourism ad campaign would be saved with a $25 million infusion from the state's 21st Century Jobs Fund, based on discussions today between lawmakers and Gov. Jennifer Granholm.

The tourism industry has also been pushing hard in the final days of the 2009-2010 legislative session to get state lawmakers to agree to fund the ad campaign.